Athlete NIL monetization is bearing down on college sports. But while endorsement opportunities will be new to next year’s student-athletes, professional athletes have earned income from their NIL rights for years. NFL players are consistently among the...
With more than two thousand active members, the NFL Players Association is built to assist and support a broad swath of NFL players. From rookies to veterans, the NFLPA helps players find their value and voice off the field. To better understand how the NFLPA...
2020 was an eventful year to say the least. Though there were not many live sporting events with fans in stands, many throughout the alcohol industry were able to build upon longstanding sports sponsorships. With most of the...
There are many automotive brands in today’s marketplace, all consistently vying for your attention. With a car purchase being a major life event and one that comes with much careful consideration, it’s no surprise that the athletes on this list so proudly vouch for...
Technology companies have always lent themselves to natural partnerships in the sports world. But as technology advances, so does the crowded sponsorship space in the technology sector. In recent years, the data and analytics side of professional sports has...
We’ve all heard about being the “Face of the Franchise” from any of the major sports, but for more than a couple of decades, athletes have become the public faces for brands. With the likes of Nike, Adidas, and Under Armour, there’s a constant arms race...
