It’s in the Game: How Much Can Esports Athletes Earn on Social Media?

The business of Esports is booming. Prior to Covid-19 changing the sports world as we know it, Newzoo predicted that esports revenue would grow by over 15% to reach $1.1 billion in 2020. Of that, up to 75% of the total market – over $800 million – is expected to come from media rights and

rise of esports sponsorship
The Rise of eSports Sponsorship

In case you missed it, eSports is big business now. Its competitive players have been captivating the attention and marketing dollars that the traditional sports landscape used to dominate. Over the last few years advertisers have been pouring millions into the world of professional gaming.  Thanks to companies like BMW, Nike, and even Louis Vuitton