by Braly Keller | May 7, 2021 | Industry News, NCAA, News, NIL
It is challenging to go a day in college sports without hearing chatter about Name, Image, and Likeness – NIL for short. We are at the culmination of many decades worth of debates on student-athletes’ rights of publicity and on the brink of a major shift in...
by Max Simpson | Nov 25, 2020 | Industry News, Influencer Marketing
It’s no secret that the financial industry is a consistent source for athletes to bolster their endorsement earnings. Every brand, whether it be a bank, insurance company, or payment provider, appear to align their values with the next...
by Sydney Large | Oct 16, 2020 | Industry News, Social Media, Sports Marketing
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
by Sam Weber | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
by Sam Weber | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
by Sam Weber | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
