How Eric DeSalvo and UCF Stay Dominant on Social Media

The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote on-and-off-the-field access of UCF student-athletes. “We’re the only Division

clemson nil social media student athletes
NIL Earning Potential of Clemson Football Student-Athletes

Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics.  These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers its student-athletes an edge in NIL rights. Those who do…

Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.

College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to change in a big way as those performing on the fields and

A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape

Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a challenge and opportunity for all involved. To add an outside perspective on the

ohio state social media earning power nil
NIL Earning Potential of Ohio State Football Student-Athletes

“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear.  While social won’t be the only avenue for student-athletes to earn NIL related income, it does present one

tips for cbd advertising online
Tips For CBD Advertising Online

CBD has exploded onto the scene as one of the most popular consumer products of the last few years and it shows no signs of slowing down A Consumer Reports survey in April 2019 showed that 25% of Americans had tried a CBD product in some form. Sales of CBD, CBG, and hemp-infused products are

Influencer marketing strategies for brick and mortar brands
Influencer Marketing Strategy for Brick and Mortar Brands

Successful marketers understand the power of traditional word-of-mouth marketing — it results in five times more sales than paid media impressions, and we all know we’re more likely to buy a product if someone we trust recommends it. The prevalence of social media has made it common for people to express their opinions about brands

How athletes earn endorsements and sponsorships
How Athletes Get Endorsements and Sponsorships

Not every athlete signs a contract worth millions of dollars, and if they do, they can always make more. Many athletes today can make just as much and sometimes even more off the field as they do for playing the game they love. Enter Endorsements and Sponsorships. Music to the ears of agents and athletes.

Influencer Marketing Strategy for eCommerce Brands
Influencer Marketing Strategies for Ecommerce Brands

Are influencer marketing campaigns part of your brand strategy? If you want to increase sales, grow brand awareness, and reach a larger audience with your product or service, then keep reading to learn why influencers should be considered in your next marketing plan. What is influencer marketing? Why should your brand consider it? An influencer