Successful marketers understand the power of traditional word-of-mouth marketing — it results in five times more sales than paid media impressions, and we all know we’re more likely to buy a product if someone we trust recommends it. The prevalence of social media has made it common for people to express their opinions about brands
Not every athlete signs a contract worth millions of dollars, and if they do, they can always make more. Many athletes today can make just as much and sometimes even more off the field as they do for playing the game they love. Enter Endorsements and Sponsorships. Music to the ears of agents and athletes.
Are influencer marketing campaigns part of your brand strategy? If you want to increase sales, grow brand awareness, and reach a larger audience with your product or service, then keep reading to learn why influencers should be considered in your next marketing plan. What is influencer marketing? Why should your brand consider it? An influencer