“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the College Football Playoff to annual team recruiting rankings, the SEC holds its own as

Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More and more, it’s clear that an athlete’s social media performance is a powerful indicator of endorsement

Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have moved to social and digital outlets.  Among active social media channels

Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman, Brandin Cooks, Danny Amendola, and Bradley Chubb. Opendorse CEO Blake Lawrence sat down with Dahl

Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. More recently, schools have gotten in on the action. It’s become common for college football programs to market their stars

The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote on-and-off-the-field access of UCF student-athletes. “We’re the only Division

Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics. These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers its student-athletes an edge in NIL rights. Those who do…

College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to change in a big way as those performing on the fields and

Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a challenge and opportunity for all involved. To add an outside perspective on the

“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear.  While social won’t be the only avenue for student-athletes to earn NIL related income, it does present one