How Eric DeSalvo and UCF Stay Dominant on Social Media

The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote on-and-off-the-field access of UCF student-athletes. “We’re the only Division

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NIL Earning Potential of Clemson Football Student-Athletes

Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics.  These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers its student-athletes an edge in NIL rights. Those who do…

Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.

College athletics is a multi-billion-dollar industry. And while schools and media rights holders rake in revenue, the athletes at the heart of these proceeds have yet monetize their efforts… Until 2021 at least. In just months, the college sports landscape is set to change in a big way as those performing on the fields and

A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape

Incoming changes to Name, Image, Likeness (NIL) rights and regulation are set to impact college sports at every level. From recruits and student-athletes to marketing leaders, coaches, compliance staff, and even athletic directors – the changes are sure to be both a challenge and opportunity for all involved. To add an outside perspective on the

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NIL Earning Potential of Ohio State Football Student-Athletes

“What are my tweets worth?” It’s the question every student-athlete is — and should be — asking. As changes to name, image, and likeness rights monetization near, the opportunity and value associated with social media only becomes more clear.  While social won’t be the only avenue for student-athletes to earn NIL related income, it does present one

MAC Makes a Big Play for Advocacy Marketing On Social Media

The Mid-American Conference (MAC) has announced the launch of a new marketing initiative to increase the conference’s reach and fan engagement on social media. With Opendorse, the conference will streamline social media collaboration and publishing between the conference and its key ambassadors – athlete alumni and conference leaders, as well as accounts of member institutions

MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS

Distribute content where NCAA tournament fans want to consume it – in the social media feeds of their favorite athletes. DON’T LET YOUR CONTENT GET LOST IN THE SHUFFLE – AMPLIFY IT Today’s fans crave bite-size content from individuals rather than brands accounts. They want timely, engaging information from trusted sources. During the NCAA tournament:

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NFL Prospects

It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have

$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni

How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned

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College Football’s Top Student-Athletes on Social

After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.