20 Nov
Your Sneak Peek into Opendorse Deals™ – End-To-End Endorsement Management
Coming soon: the one place for end-to-end endorsement management. The athlete endorsement market is about to experience 100-times growth in 2021. In order for our industry to succeed, it has to be tech-driven. That’s why we’re bringing the industry into the future with Opendorse Deals. Opendorse Deals is where sponsors, athletes, and everyone in-between will
05 Nov
TikTok: a Level Playing Field in Sports and Social Media
TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a variety of videos in a short timespan. Perhaps most appealing to the largely Gen Z audience
20 Oct
Announcing The Next Generation of Athlete Endorsements
Last week, we made one of the landmark announcements in Opendorse history. I shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this ecosystem for the new era of athlete endorsements… the
21 Sep
NIL Earning Power: College Football Top 10
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice issues throughout the difficult offseason. As the power of the student-athlete remains on display,
03 Aug
SEC NIL Earning Power: What Preseason All-SEC Players Could Earn with NIL Endorsements
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the College Football Playoff to annual team recruiting rankings, the SEC holds its own as
29 Jul
The NBA’s Top-10 Endorsement Earners
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More and more, it’s clear that an athlete’s social media performance is a powerful indicator of endorsement
17 Jul
Which Athletes are Earning Endorsements on Instagram?
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have moved to social and digital outlets. Among active social media channels
15 Jul
3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep
Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman, Brandin Cooks, Danny Amendola, and Bradley Chubb. Opendorse CEO Blake Lawrence sat down with Dahl
07 Jul
What Heisman Contenders Could Earn From NIL
Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. More recently, schools have gotten in on the action. It’s become common for college football programs to market their stars
27 May
How Eric DeSalvo and UCF Stay Dominant on Social Media
The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote on-and-off-the-field access of UCF student-athletes. “We’re the only Division
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