by Sydney Large | May 12, 2021 | NCAA, Social Media
Student-athlete brand building programs are often thought to only be accessible to the biggest and most successful college athletics programs in the country. That, however, is not the case. We caught up with Adam Ledyard, Assistant AD for Communications at East Texas...
by Braly Keller | May 7, 2021 | Industry News, NCAA, News, NIL
It is challenging to go a day in college sports without hearing chatter about Name, Image, and Likeness – NIL for short. We are at the culmination of many decades worth of debates on student-athletes’ rights of publicity and on the brink of a major shift in...
by Sydney Large | Feb 25, 2021 | NCAA, NIL for Athletes, Social Media
D1 baseball player. Songwriter and producer. Storyteller. Community leader… and Noah Berghammer is just getting started. When the Minnesota Gophers Sophomore Infielder isn’t in class or on the baseball field, chances are you’ll find him doing something...
by Alli McPhail | Nov 20, 2020 | Endorsements & Sponsorships, NCAA, NIL for Athletes, NIL for Coaches & Administrators, NIL for Sponsors, NIL Opendorse Ready, opendorse News
Coming soon: the one place for end-to-end endorsement management. The athlete endorsement market is about to experience 100-times growth in 2021. In order for our industry to succeed, it has to be tech-driven. That’s why we’re bringing the industry into the...
by Sam Weber | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
by Sam Weber | Aug 3, 2020 | Industry News, Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the...
