17 Dec
MAC Makes a Big Play for Advocacy Marketing On Social Media
The Mid-American Conference (MAC) has announced the launch of a new marketing initiative to increase the conference’s reach and fan engagement on social media. With Opendorse, the conference will streamline social media collaboration and publishing between the conference and its key ambassadors – athlete alumni and conference leaders, as well as accounts of member institutions
21 Sep
MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS
Distribute content where NCAA tournament fans want to consume it – in the social media feeds of their favorite athletes. DON’T LET YOUR CONTENT GET LOST IN THE SHUFFLE – AMPLIFY IT Today’s fans crave bite-size content from individuals rather than brands accounts. They want timely, engaging information from trusted sources. During the NCAA tournament:
21 Sep
NFL Prospects
It’s no secret that UCF Football’s brand has blown up. The team ran the table in 2017, claiming their share of the national title just two years after finishing with a winless record. They nearly did again this year before falling short in the Fiesta Bowl. From on-field success to off-field execution, the Knights have
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned
08 Aug
College Football’s Top Student-Athletes on Social
After a long summer of offseason workouts, college football teams across the country returned to campus this week to begin fall camp. With only a couple weeks remaining until the season kicks off, we evaluated 100 of the top college football players in the country to display the student-athletes with the strongest brands on social.
30 Jul
College Football’s Top Coaches on Social
Social media has become one of the most powerful tools available to a head coach and program in today’s college recruiting landscape. Today, coaches across the country are using their handles as channels to consistently reach recruits and fans with their program’s key messaging. With less than a month remaining until the 2019 season kicks off,
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