Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.

After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0 in their lone match. While the USWNT is reloading after a

How Athletes Can Make Money with YouTube

So, you want to learn how to make money off of YouTube videos? Making binge-able, notification-worthy content isn’t something that you just pick up and start doing… or is it? While there are many details to consider prior to posting, the fact is that anyone — particularly public figures— can amplify their voice and shine

Pursuing Performance & Partnerships with Volleyball Champion Jordan Larson

Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in broadcasts outside of Olympic years. With this lack of prime-time exposure, social media

Has the Pandemic Impacted Influence for NBA Draft Prospects?

The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft. Originally scheduled for June, the draft was delayed due to Covid-19. Additionally, NBA prospects lost their chance to showcase their talents in

Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper and understand how fantasy scoring impacts social media engagement and

World Series Rewind: Recapping the MLB’s Postseason on Social Media

After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and engage fans. As a result, athletes from both of these

Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings

The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their personal brand. In recent years, big-name NFL players have

Rise of Patrick Mahomes on Social
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ

Patrick Mahomes has had himself a year. The Kansas City quarterback followed-up his 2018-19 MVP run by taking home the Lombardi Trophy in 2020. Throughout the journey, Mahomes put on a masterclass on how to build an audience, engage fans, and attract sponsors on social media. His paired performance from the field to feeds of

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Top 10 Most Lucrative NFL Endorsement Deals

When it comes to earnings, the NFL is a quarterbacks’ league – the top earners by both salary and endorsements are almost all quarterbacks, but why? With 53 players on a team, the majority of endorsements can only go to a handful of players, and that selection will be of the ones who set the

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media