20 Oct
The Next Generation of Athlete Endorsements: Introducing Opendorse Deals™ and Opendorse Monitor™
Last week, we made one of the landmark announcements in Opendorse history. We shared a vision — one that we’ve had from the beginning — to bring the athlete endorsement industry together with the technology it needs to succeed. We shared our vision to prepare this ecosystem for the new era of athlete endorsements… the
10 Sep
State of Sponsored Social Report
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to accounts with influence to power their message and media on Instagram
03 Sep
Top-Performing Athlete Influencer Marketing Campaigns of 2020
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice
17 Aug
Building an Endorsement Campaign with Athlete Influencers
Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here, you know this isn’t a fad (see: $10 billion), but how has the
10 Aug
Driving attendance and foot traffic with athlete influencer marketing
I think Twitter’s great, but how is that going to get people out to my event? There are A LOT of ways to “get butts in seats” or bring fans out to your event—traditional avenues like radio and print among them—but it’s time to run a different play to invite people to attend your next
24 Apr
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors, assisted players in sharing highlights and thanking their alma maters, and have even launched awareness
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