Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse Ready™, adding to its already impressive arsenal of athlete brand development resources. With help from the Cuban Center, these student-athletes have published almost 17 thousand posts on Instagram and Twitter

Shaylee Gonzales fits the definition of a “social media native” to a T. She downloaded Instagram and Snapchat around the age of 14, and has had her hands on social media ever since. In Junior High, the now-BYU hooper started watching Youtube and fell in love with vlogs – more specifically those featuring student-athletes. In

Indiana Football, led by Coach Tom Allen, is one of the most social media-savvy programs in college athletics. We caught up with Coach Allen to learn more about the importance of social media in his program and how it impacts areas of recruiting, branding, and personal development. Promoting the program to prospects The COVID-19 pandemic

Coming into the University of Florida, Clifford Taylor IV hadn’t played a down of football and Tik Tok wasn’t a social media platform. He didn’t know by the time his senior year rolled around, he’d find success in both. Being an avid basketball player growing up, Taylor was a gifted and competitive athlete. Coming into

College baseball has returned after almost all of the 2020 season was cancelled due to Covid-19. Some of the game’s top prospects will be taking the field this spring, seeking to showcase their talents on the field and on social. We analyzed the D1baseball.com top 30 draft prospects to see who’s made their mark on

In March 2020, Nebraska Athletics became the first college athletics program to introduce a Name, Image, and Likeness (NIL) readiness solution, launching Ready Now powered by Opendorse Ready. Just days after announcing the program, the sports world ground to a halt due to the COVID-19 pandemic. But that didn’t stop the Huskers. With a dedicated brand

How many times does a marketable professional athlete post on social media?.. And why does this matter for student-athletes approaching the NIL era? At Opendorse, we’ve hosted over 30 NIL education sessions with hundreds of student-athletes at dozens of schools. At the end of each session, we often ask, “What’s one thing you learned?” The