Building Beyond Baseball with Minnesota’s Noah Berghammer

D1 baseball player. Songwriter and producer. Storyteller. Community leader… and Noah Berghammer is just getting started. When the Minnesota Gophers Sophomore Infielder isn’t in class or on the baseball field, chances are you’ll find him doing something creative. Whether it is writing or performing music, working on his first book or building the Community of

Build Your Audience: How Athletes Can Establish Value By Posting More On Social Media.

How many times does a marketable professional athlete post on social media?.. And why does this matter for student-athletes approaching the NIL era? At Opendorse, we’ve hosted over 30 NIL education sessions with hundreds of student-athletes at dozens of schools. At the end of each session, we often ask, “What’s one thing you learned?” The

Tyson Hutchins Blog
How Clemson’s Tyson Hutchins Connects Student-Athletes with Social Strategy

Clemson Athletics has staked its claim as a premier program on and off the field. Beyond the fast-filling trophy case, nowhere has this been more obvious than the social feeds of the program, and now, of it’s student-athletes. We caught up with Tyson Hutchins, Senior Director of Creative Solutions at Clemson University, to discuss how

Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.

After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0 in their lone match. While the USWNT is reloading after a

How Athletes Can Make Money with YouTube

So, you want to learn how to make money off of YouTube videos? Making binge-able, notification-worthy content isn’t something that you just pick up and start doing… or is it? While there are many details to consider prior to posting, the fact is that anyone — particularly public figures— can amplify their voice and shine

Pursuing Performance & Partnerships with Volleyball Champion Jordan Larson

Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in broadcasts outside of Olympic years. With this lack of prime-time exposure, social media

Has the Pandemic Impacted Influence for NBA Draft Prospects?

The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft. Originally scheduled for June, the draft was delayed due to Covid-19. Additionally, NBA prospects lost their chance to showcase their talents in

Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper and understand how fantasy scoring impacts social media engagement and

TikTok Blog
TikTok: a Level Playing Field in Sports and Social Media

TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a variety of videos in a short timespan. Perhaps most appealing to the largely Gen Z audience

World Series Rewind: Recapping the MLB’s Postseason on Social Media

After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and engage fans. As a result, athletes from both of these