How Athletes Can Make Money with YouTube

So, you want to learn how to make money off of YouTube videos? Making binge-able, notification-worthy content isn’t something that you just pick up and start doing… or is it? While there are many details to consider prior to posting, the fact is that anyone — particularly public figures— can amplify their voice and shine

Pursuing Performance & Partnerships with Volleyball Champion Jordan Larson

Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in broadcasts outside of Olympic years. With this lack of prime-time exposure, social media

Has the Pandemic Impacted Influence for NBA Draft Prospects?

The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft. Originally scheduled for June, the draft was delayed due to Covid-19. Additionally, NBA prospects lost their chance to showcase their talents in

Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper and understand how fantasy scoring impacts social media engagement and

TikTok Blog
TikTok: a Level Playing Field in Sports and Social Media

TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a variety of videos in a short timespan. Perhaps most appealing to the largely Gen Z audience

World Series Rewind: Recapping the MLB’s Postseason on Social Media

After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and engage fans. As a result, athletes from both of these

Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings

The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their personal brand. In recent years, big-name NFL players have

Opendorse Brands Offseason
No Offseason For Endorsements: How Brands and Athletes Can Win The Offseason

Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in July. The NBA and NHL followed suit with their

WNBA Most Influential
The WNBA’s Most Influential Players on Social Media

2020 has been a year focused on adaptability for sports leagues, teams, and athletes. During the midst of uncertainty, the WNBA has taken the 2020 season as an opportunity to explode in growth, seeing an 68% increase in viewership. In April, the WNBA was the first league to host a virtual draft, in July they

State of Sponsored Social Report

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to accounts with influence to power their message and media on Instagram

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