Where Does Social Media Belong in B2B Marketing?

Too many B2B companies have ignored – or misused – social media for too long. Old school marketing organizations have read the same best practices, passively activated bland strategies, and ultimately, ceded their opportunity with these powerful communications platforms under the assumption that social “isn’t for them.” It’s time for a change. B2B business big

social media and seo
Social Media and SEO

Social media and SEO are pillars of any digital marketing strategy and crucial to a brand’s online success but the relationship between the two has always been muddy. Do Facebook shares and retweets help improve organic ranking? Digital marketers have varying opinions about the impact social media has on SEO but one thing is clear,

why google analytics and facebook ads conversions don't match
Google Analytics and Facebook Ad Tracking

Facebook campaigns have long been an effective way to drive traffic and leads for businesses of all sizes. Facebook allows your brand to target highly specific interest-based audiences and run remarketing campaigns that can drive positive ROI on even small ad spend budgets. As with every advertising initiative, it needs to be monitored closely to

Influencer Marketing Metrics that Matter

Capitalizing on the reach and engagement of influencers and athletes has proven to be a valuable marketing strategy for brands of all sizes. This modern version of the word-of-mouth campaign is particularly relevant for brands with younger target markets, as younger generations are more likely to follow and trust an influencer over a traditional spokesperson

NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1

Build your brand. Be a storyteller. Share great content.  These are all good pieces of advice student-athletes and recruits… but what do they really mean? In the era of name, image, and likeness rights in college sports, statements like these are on the right track, but offer little more than a generic reminder. Today’s student-athletes

Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign

Countless marketers are turning to influencer marketing to achieve outcomes for their organization. But the barrier to entry can look insurmountably high and pitfalls are plenty.  Who should you work with? What are reasonable goals? And how do you really measure success? The challenge is real, but don’t be deterred. The right preparation and process

How Brands and Their Employees Use Social Media for Effective Recruiting

What if I told you that one of the biggest marketing opportunities for your brand starts with your staff? It’s true. Your employees are the heart of your company and can be your biggest advocates to help drive your brand’s message to your target demographic. Advocates. Evangelists. Ambassadors. These are all just a few monikers

How to Build a Valuable Following On LinkedIn

LinkedIn gets a bad rap for spammy messaging, worthless connections, and inauthentic sales tactics. But this rap is misguided. Are there spammers misusing the platform? Sure. But the opportunity available to business leaders on LinkedIn is unmatched on social media. With effort, consistency, and frequency, LinkedIn can provide leaders and their organizations with one of

recruiting with social media
How Brands and Their Employees Use Social Media for Effective Recruiting

Influencer marketing has exploded onto the scene as word-of-mouth marketing for the new era of business building. This new style of creative marketing allows small and medium-sized businesses to tap into larger audiences by collaborating with an expert, ambassador, celebrity, or athlete to promote their business. While hiring someone the world adores or trusts isn’t

How NIL Rights Will Change College Recruiting

Which schools really build brands? Today, there’s a line item on every agenda… for every recruiting visit… at every D1 school in the country that addresses just that – how this school will help you build your brand. But does that program live up to its promise? For the last few years, this battle has been fought