TikTok is one of the most engaging platforms for today’s athletes. With average engagement rates ranging from 5-9% and 62% of users are between the ages of 10 and 29 (according to STN Digital), the platform has near-unlimited monetization potential for committed...
Similar to sports camps, private lessons are a great way for athletes to connect with and coach the next generation of athletes in their community while earning compensation from their skills. Private lessons provide big opportunities for athletes in skill-based and...
Twitter is an undeniable avenue for athletes, fans, and sports organizations to interact online. The platform’s real-time conversation and penchant for showcasing personality make it one of the premium places for student-athletes to build their personal brands....
Student-athlete brand building programs are often thought to only be accessible to the biggest and most successful college athletics programs in the country. That, however, is not the case. We caught up with Adam Ledyard, Assistant AD for Communications at East Texas...
The NFL Draft is historically one of the most active days of the year at Opendorse. As the social media activation partner of NFLPA, we’ve helped hundreds of newly drafted rookies accept opportunities and publish posts for partners. Our product has been used to...
The jersey will come off one day. Only about 2% of student-athletes will go professional in athletics after their collegiate career. Having a head start on a plan for after the game will be crucial for long-term success when athletes step off the playing surface....
