social media in sports marketing
Social Media in Sports Marketing

What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how many people around the world use social media on a daily basis. On top of that, there are over 5.1 billion people who now use mobile phones across the globe—a

Highest paid athlete endorsers of 2019
Top 100 Highest-Paid Athlete Endorsers of 2019

If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about

The Top 100 Athletes on Social Media | 2019

Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential individuals have ample opportunity to change the face of social media, influencer, and advocacy

NBA 2019 social leaderboard
The NBA’s 2019 Social Media Leaderboard

Analyzing the game’s most-followed, engaging, and impactful NBA players on social media.   After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we analyzed every athlete across the league to see who has

La Liga social media rankings
LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another group drives the most value on social media — the

MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS

Distribute content where NCAA tournament fans want to consume it – in the social media feeds of their favorite athletes. DON’T LET YOUR CONTENT GET LOST IN THE SHUFFLE – AMPLIFY IT Today’s fans crave bite-size content from individuals rather than brands accounts. They want timely, engaging information from trusted sources. During the NCAA tournament:

Data: The Most Powerful Athlete-driven Leagues of 2018

As we’ve perennially witnessed for the past decade, 2018 was another year in which athletes stepped further into the social spotlight. Fans go wild for athlete-driven content and today’s media landscape allows players to access their audiences through an authentic approach that generates unmatched engagement. In the social media era, fans no longer depend on traditional outlets

F1-social-leaderboard
2018’s top athlete-driven teams on social

View this post on Instagram Unbelievable, 5 World Championships! This is a moment I will never forget, a moment we reach together. To my parents, I am forever grateful for you supporting their small boy with a big dream. From teaching me to take my first step to racing in my first kart, you’ve enabled

The NFL’s 2019 Social Media Power Players

Football is back, and the NFL is set to take over televisions across America. In today’s league, though, NFL superstars don’t just take over televisions in the fall—their highlights will also be dominating social media feeds across the country for the next five months. To prepare for the 2019 season, we analyzed the social media

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opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential

Recent Posts

opendorse and overtime
Blake Lawrence Opendorse Deals and Monitor
Opendorse Brands Offseason
WNBA Most Influential