organic reach on social with ad blockers
Organic Reach and Paid Performance In A World Of Ad Blockers

The average person spends almost 3 hours per day on social media where they interact with the content from the accounts they trust. The problem is that while they’re able to interact with and consume content they care about, there’s also a barrage of ads being shown for things that they may or may not

Name, Image, & Likeness Rights for Marketing Part 2
Navigating Athlete Name, Image and Likeness Part 2

Execution Navigating athlete name, image and likeness rights and usage in sports can be complex. It requires a deep understanding of the details that make up this multi-billion dollar industry. In part one, we broke down the creation, activation, and selection process for campaigns within the NIL quadrant framework. Now we’re ready to get started

Opendorse NIL Part 1
Navigating Athlete Name, Image and Likeness Part 1

So, you want to leverage athlete name, image and likeness to help your business achieve growth outcomes — but don’t know how it all works? Or where to start?  No worries, we’ll walk you through it.  Navigating athlete name, image and likeness rights and usage in sports requires a deep understanding of the various components

social media in sports marketing
Social Media in Sports Marketing

What does the number 3.8 billion mean to you? In the world of sports marketing, it should mean a lot because that number represents how many people around the world use social media on a daily basis. On top of that, there are over 5.1 billion people who now use mobile phones across the globe—a

Highest paid athlete endorsers of 2019
Top 100 Highest-Paid Athlete Endorsers of 2019

If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about

The Foundation and Framework of Name, Image, and Likeness Rights in Sports

Social media isn’t just a platform for the NCAA NIL debate… It’s a clear opportunity to create a compliant framework for the future. Name, Image, and Likeness monetization takes many forms for athletes, marketers, and fans. Below, I’ll break down how each layer impacts: Professional Athletes Marketers Consumers The beginning of the modern-day conversation concerning