10 Sep
State of Sponsored Social Report
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to accounts with influence to power their message and media on Instagram
09 Sep
Athletes vs. Influencers: Who Really Delivers for Sponsors on Social Media?
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only competing with other marketers anymore. Instead, we’re competing for our audience’s
03 Sep
Top-Performing Athlete Influencer Marketing Campaigns of 2020
2020 has been a year has been unlike any other across the world and the sports industry. Despite seemingly constant uncertainty, the year has proved revolutionary for professional athletes. And even while restrictions that forced numerous events to be canceled or postponed — including March Madness and the Tokyo 2020 Olympics — the collective voice
17 Aug
Building an Endorsement Campaign with Athlete Influencers
Influencer marketing. Athlete endorsements. You’ve heard the terms, and perhaps you’ve given one or both a shot. Maybe you’re even among the marketers set to spend up to $10 billion on influencer marketing in 2020 (Influencer Marketing Hub, 2020). If you’re here, you know this isn’t a fad (see: $10 billion), but how has the
10 Aug
Driving attendance and foot traffic with athlete influencer marketing
I think Twitter’s great, but how is that going to get people out to my event? There are A LOT of ways to “get butts in seats” or bring fans out to your event—traditional avenues like radio and print among them—but it’s time to run a different play to invite people to attend your next
03 Aug
SEC NIL Earning Power: What Preseason All-SEC Players Could Earn with NIL Endorsements
“It just means more.” The SEC claims that college football is more meaningful in Southeastern Conference-country. The proclamation might ruffle some feathers among fans of other Power 5 programs, but it’s hard to argue with the results. From representation in the College Football Playoff to annual team recruiting rankings, the SEC holds its own as
31 Jul
How Seeking Scholarships Might Prepare Athletes for NIL Endorsements
Earning an athletic scholarship isn’t easy. High school athletes dream of the opportunity to continue their playing career in college. For most, it’s just not reality. Even those skilled enough in their sport to earn offers are likely striving for another at the next level. There’s always a step up… The athlete with D2 offers
29 Jul
The NBA’s Top-10 Endorsement Earners
Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More and more, it’s clear that an athlete’s social media performance is a powerful indicator of endorsement
17 Jul
Which Athletes are Earning Endorsements on Instagram?
Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have moved to social and digital outlets. Among active social media channels
15 Jul
3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep
Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman, Brandin Cooks, Danny Amendola, and Bradley Chubb. Opendorse CEO Blake Lawrence sat down with Dahl
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