by Alex Wach | Apr 9, 2021 | Analysis, Social Media, Sports Marketing
The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
by Sydney Large | Oct 27, 2020 | Social Media, Sports Marketing
The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...
by Sydney Large | Oct 16, 2020 | Industry News, Social Media, Sports Marketing
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
by Sam Weber | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
by Sam Weber | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
by Sam Weber | Sep 9, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, Social Media, Sports Marketing
It’s an attention economy and we’re all livin’ in it. As social media marketers, we can no longer hope to engage an audience by rolling out cookie-cutter content backed with a modest ad-spend. This publish-and-pray approach isn’t going to cut it. We’re not only...
