by Julian Valentin | Apr 27, 2022 | NCAA, NIL, opendorse News, Sports Marketing
April 28, 2011. Radio City Music Hall. The pick is in for the hometown team and NFL Commissioner Roger Goodell steps to the podium. “With the 19th pick in the 2011 NFL Draft, the New York Giants select Prince Amukamara. Defensive back. Nebraska.” Amukamara...
by Artillery | Apr 14, 2022 | Case Studies, NIL for Athletes, Social Media, Sports Marketing
Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
by Sydney Large | Mar 10, 2022 | NIL, NIL for Athletes, Sports Marketing
As a Columbus, Ohio native, Sarah Morbitzer has been a Buckeye fan since day one. Walking on to the Ohio State Volleyball team was a dream come true. However, as a walk-on, Morbitzer has had to finically support herself throughout her college career. Only 57% of...
by Sydney Large | Feb 1, 2022 | NIL, NIL for Athletes, Sports Marketing
While DI football stars are securing flashy deals and national media coverage, NIL is making an impact for NCAA DII and DIII student-athletes. Track & Field standout Trevor Bassitt from Ashland University has done several NIL deals, using his last year of...
by Sydney Large | Dec 20, 2021 | NCAA, NIL for Athletes, Sports Marketing
Wisconsin Women’s Hockey junior Chayla Edwards uses social media to share what she’s passionate about. Scroll through her Instagram feed and Linktree to see her discussing issues that are important to her, bringing attention to different causes fans can support. NIL...
