by Julian Valentin | Jan 17, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Sharing her story is nothing new for Abby Bauleke. Ever since she was diagnosed with Leukemia at four years old, which left her paralyzed from the waist down, Bauleke is proof that nothing is impossible. And she’s never shied away from sharing her message of...
by Julian Valentin | Jan 17, 2023 | NIL, NIL for Athletes, Sports Marketing
Jordan Horston has no shortage of accolades. She was a McDonald’s All-American, Naismith first team All- American, and Gatorade Ohio Player of the Year. A decorated high school career landed her as the No. 2 recruit in the Class of 2019 per Prospects Nation and...
by Julian Valentin | Jan 11, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Sydney McKinney doesn’t want to only be known as a softball player. She’s an artist. A dog-mom. A creator. A future law school student. And now, thanks to NIL, the Wichita State softball star can explore all her passions and make money while doing so. “The...
by Julian Valentin | Jan 9, 2023 | NIL for Athletes, Social Media, Sports Marketing
Student-athletes played a crucial role in helping supporters give perfect gifts this holiday season while earning a little extra too. Between fall seasons wrapping up, athletes heading to winter break, and football bowl season right around the corner, December was a...
by Julian Valentin | Nov 17, 2022 | NIL, Social Media, Sports Marketing
As fans enter arenas and stadiums across the country to support their favorite teams, there’s a crispness in the air. It’s one of the best times to be a college sports fan as October marks the beginning of crossover season. Supporters are locked into their favorite...
by Julian Valentin | Oct 25, 2022 | Case Studies, NIL for Sponsors, Sports Marketing
College football teams around the country have started to claim bowl eligibility, which means Bowl Season is right around the corner. The introduction of Name, Image and Likeness (NIL) last summer changed the world of college athletics – not just for...
