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The NBA’s Top Performers on Social | 2020-21 Season Recap

The NBA’s Top Performers on Social | 2020-21 Season Recap

by Alex Wach | Jun 8, 2021 | Analysis, Social Media, Sports Marketing

The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA...
Formula 1’s Most Marketable Drivers on Social

Formula 1’s Most Marketable Drivers on Social

by Alex Wach | Apr 9, 2021 | Analysis, Social Media, Sports Marketing

The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings

Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings

by Sydney Large | Oct 27, 2020 | Social Media, Sports Marketing

The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...
No Offseason For Endorsements: How Brands and Athletes Can Win The Offseason

No Offseason For Endorsements: How Brands and Athletes Can Win The Offseason

by Sydney Large | Oct 16, 2020 | Industry News, Social Media, Sports Marketing

Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
NIL Earning Power: College Football Top 10

NIL Earning Power: College Football Top 10

by Sam Weber | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing

College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
State of Sponsored Social Report

State of Sponsored Social Report

by Sam Weber | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing

The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
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