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What Heisman Contenders Could Earn From NIL

What Heisman Contenders Could Earn From NIL

by Sam Weber | Jul 30, 2020 | Influencer Marketing, NCAA, NIL, Sports Marketing

Heisman trophy contenders are historically among the most marketable athletes in college sports. Their award-worthy performance on the field leads to unmatched exposure from appearances in high-profile games and near-constant coverage in national sports media. ...
The NBA’s Top-10 Endorsement Earners

The NBA’s Top-10 Endorsement Earners

by Sam Weber | Jul 29, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing

Through several weeks of NBA Bubble isolation, we’ve seen the players’ performance on social media at its offseason best. From powerful social activism to effective partner promotions, NBA players continue to set the standard for success on social. More...
Which Athletes are Earning Endorsements on Instagram?

Which Athletes are Earning Endorsements on Instagram?

by Sam Weber | Jul 17, 2020 | Industry News, Influencer Marketing, NCAA, Sports Marketing

Professional sports across the country began to shut down on March 11. In the months that have followed, athletes and brands have adjusted plans to engage fans in new ways. Without live sports as an anchor, many of these sponsorship and endorsement activations have...
3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep

3 Keys to More Marketing Deals: Tips from an NFL Player Marketing Rep

by Sam Weber | Jul 15, 2020 | Influencer Marketing, NCAA, NIL, NIL for Athletes, Sports Marketing

Jacquelyn Dahl knows what it takes to be an athlete from every angle. She’s a former student-athlete and founder of 1Up Sports Marketing where she provides marketing representation for some of the NFL’s biggest stars in Patrick Mahomes, Julian Edelman,...
NIL Earning Potential of Nebraska Volleyball Student-Athletes

NIL Earning Potential of Nebraska Volleyball Student-Athletes

by Sam Weber | Jun 18, 2020 | Endorsements & Sponsorships, NIL, NIL for Athletes, Social Media, Sports Marketing

Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
NIL Earning Potential of Clemson Football Student-Athletes

NIL Earning Potential of Clemson Football Student-Athletes

by Sam Weber | May 27, 2020 | Industry News, NCAA, NIL, NIL for Athletes, Sports Marketing

Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics.  These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers...
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