Trevor Bassitt Shares How DII Student-Athletes Can Benefit from NIL

by Julian Valentin | Feb 1, 2022 | NIL, NIL for Athletes, Sports Marketing

While DI football stars are securing flashy deals and national media coverage, NIL is making an impact for NCAA DII and DIII student-athletes. Track & Field standout Trevor Bassitt from Ashland University has done several NIL deals, using his last year of...

How NIL has Helped Chayla Edwards Find Confidence

by Julian Valentin | Dec 20, 2021 | NCAA, NIL for Athletes, Sports Marketing

Wisconsin Women’s Hockey junior Chayla Edwards uses social media to share what she’s passionate about. Scroll through her Instagram feed and Linktree to see her discussing issues that are important to her, bringing attention to different causes fans can support. NIL...

The NBA’s Top Performers on Social | 2020-21 Season Recap

by Abbie Griffin | Jun 8, 2021 | Analysis, Social Media, Sports Marketing

The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA The NBA Playoffs are in full swing after the league completed a 72-game season and play-in tournament. During the regular season, NBA...

Formula 1’s Most Marketable Drivers on Social

by Abbie Griffin | Apr 9, 2021 | Analysis, Social Media, Sports Marketing

The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...

Player Social Media in the NFL: Catching up with Zach Royse of the Minnesota Vikings

by Julian Valentin | Oct 27, 2020 | Social Media, Sports Marketing

The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...

No Offseason For Endorsements: How Brands and Athletes Can Win The Offseason

by Julian Valentin | Oct 16, 2020 | Industry News, Social Media, Sports Marketing

Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...