Formula One | Lewis Hamilton
Formula 1’s Most Marketable Drivers on Social

The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race favorite Max Verstappen, and is seeking his 8th championship title to

Transitioning from College to the Pros with Jalen Elliott

We’re excited to welcome our first NFLPA Extern, Jalen Elliott, the Detroit Lions second-year safety. We sat down with Jalen to discuss his recently-wrapped rookie season and learn about his experience transitioning from life as a student-athlete at Notre Dame to professional football. “I was able to earn a full scholarship to Notre Dame and

How Hoosier Student-Athletes are Building Brands with Social Media

Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse Ready™, adding to its already impressive arsenal of athlete brand development resources. With help from the Cuban Center, these student-athletes have published almost 17 thousand posts on Instagram and Twitter

Shaylee Gonzales
Standing Out From the Crowd with Shaylee Gonzales

Shaylee Gonzales fits the definition of a “social media native” to a T. She downloaded Instagram and Snapchat around the age of 14, and has had her hands on social media ever since. In Junior High, the now-BYU hooper started watching Youtube and fell in love with vlogs – more specifically those featuring student-athletes. In

Tom Allen
How Coach Tom Allen Uses Social Media to Drive Program Success

Indiana Football, led by Coach Tom Allen, is one of the most social media-savvy programs in college athletics. We caught up with Coach Allen to learn more about the importance of social media in his program and how it impacts areas of recruiting, branding, and personal development. Promoting the program to prospects The COVID-19 pandemic

Clifford Taylor IV: Consistently Unconventional

Coming into the University of Florida, Clifford Taylor IV hadn’t played a down of football and Tik Tok wasn’t a social media platform. He didn’t know by the time his senior year rolled around, he’d find success in both. Being an avid basketball player growing up, Taylor was a gifted and competitive athlete. Coming into

College Baseball Preview: How the Best Prospects Perform on Social

College baseball has returned after almost all of the 2020 season was cancelled due to Covid-19. Some of the game’s top prospects will be taking the field this spring, seeking to showcase their talents on the field and on social. We analyzed the top 30 draft prospects to see who’s made their mark on

Nebraska Building Brands
Building Brands and Engaging Fans: How Nebraska is Helping Student-Athletes Prepare for their Future

In March 2020, Nebraska Athletics became the first college athletics program to introduce a Name, Image, and Likeness (NIL) readiness solution, launching Ready Now powered by Opendorse Ready. Just days after announcing the program, the sports world ground to a halt due to the COVID-19 pandemic. But that didn’t stop the Huskers. With a dedicated brand

Build Your Audience: How Athletes Can Establish Value By Posting More On Social Media.

How many times does a marketable professional athlete post on social media?.. And why does this matter for student-athletes approaching the NIL era? At Opendorse, we’ve hosted over 30 NIL education sessions with hundreds of student-athletes at dozens of schools. At the end of each session, we often ask, “What’s one thing you learned?” The

Illinois Athletics Launches INFLUENCE to prepare athletes for NIL changes

Illinois tabs Opendorse Ready™ to provide student-athletes with technology, educational resources in preparation for name, image, and likeness The University of Illinois Division of Intercollegiate Athletics announced today the launch of INFLUENCE powered by Opendorse Ready, the market-leading Name, Image, and Likeness (NIL) readiness program. Available to all Illinois student-athletes, INFLUENCE is a comprehensive student-athlete