NBA 2019 social leaderboard
The NBA’s 2019 Social Media Leaderboard

Analyzing the game’s most-followed, engaging, and impactful NBA players on social media.   After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we analyzed every athlete across the league to see who has

La Liga social media rankings
LaLiga Players Outpace Their Clubs and League on Social Media

LaLiga is home to some of the most valuable brands in sports. From legendary clubs like FC Barcelona and Real Madrid to the league itself, the concentration of brand power is rare in the sports landscape. But while LaLiga and the clubs are powerful properties, another group drives the most value on social media — the

NHL endorsements
Top 10 NHL Endorsers

Hockey fans are some of the most passionate in the game when it comes to rooting for their favorite teams and players. In return, NHL players have some of the highest engagement rates amongst sports fans and offer brands a great way to zero in on target markets. With that in mind we present you

MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS

Distribute content where NCAA tournament fans want to consume it – in the social media feeds of their favorite athletes. DON’T LET YOUR CONTENT GET LOST IN THE SHUFFLE – AMPLIFY IT Today’s fans crave bite-size content from individuals rather than brands accounts. They want timely, engaging information from trusted sources. During the NCAA tournament:

$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni

How A Major University Raised $3.26 million in 24 hours with help from Student-Athlete Alumni on Twitter. What’s an athlete-driven tweet worth? Turns out, when the right content is published by the right athlete, in the right channel, at the right time — it can be worth quite a lot. A Power 5 school learned

Athlete-Driven: Venus keeps it in the family

Venus and Serena Williams have spent more than two decades building their fanbases on the court and beyond. While their stardom may have started with a racket in-hand, both have established powerful brands that extend well past the baseline. This morning, Venus gave Serena a shoutout from Roland-Garros with treated highlights of their prior doubles

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA’s most creative shade, to being his teammates’ biggest fan, “The Process” just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand from the court, to interviews and appearances, to their social

Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and “The Brow.” Davis and Red Bull paired the strength of his brand identity with athlete-curated content to dominate the social conversation. Last