What Marketers Need in an Influencer Marketing Platform

Influencer and ambassador marketing has become a part of every modern marketer’s tool kit. And for good reason. In the new era of social media, a simple truth has shown through: people trust people. Not logos.  It’s human nature. Of course we prefer to trust, engage, and communicate with individuals more than brands. It’s the

How to Spot Fake Social Media Followers

In 2018, Twitter, one of the most widely used social media platforms in the world, culled almost 10% of their user base that they discovered were fake accounts. 70 million accounts were dropped from Twitter over the course of the year. To put that in perspective, that’s equal to the total number of Twitter users

Opendorse and Momentum Launch Athlete-Driven Partnership

Sports may be on pause, but the athlete’s voice is stronger than ever before. We’ve all seen it in practice. Athletes impact culture, effect change, and drive conversation well beyond the lines of their sport. What they say – and what they share – matters. Today, we’re proud to launch a partnership designed to further

Conversions that matter in digital marketing
9 Conversion Metrics You Should be Measuring

You can’t prove that your marketing efforts are successful without measuring the right metrics. Although there are thousands of metrics you can track, conversions are arguably the most important. The ability to measure conversions is a fundamental part of digital marketing that determines if a business is achieving its goals. Every organization has goals specific

Top MLB Content During Quarantine from Opendorse
MLB Players are Turning to Social Media to Connect with Fans

We’re another week into social distancing and social media has become a connection to the outside world for athletes and fans alike. For many, social has provided an outlet for fun, creativity, and the basic person-to-person connection that we’re all missing right now. While there’s no playbook for our current situation, the opportunity with social remains

Name Image, and Likeness Rights for Marketing part 3
Navigating Athlete Name, Image and Likeness Part 3

Measurement Before you complete your first promotion or get your products prepared to market, it’s important to identify measurable metrics and data points to help determine if your use of athlete name, image and likeness created value for your organization. While there are endless ways to determine the success of any business decision, we have

Top MLB Content During Quarantine from Opendorse
How MLB Players Can Connect With Fans and Build Personal Brands

The sports world is in uncharted waters. While we should be looking forward to Opening Day, we’re instead left to wonder when baseball will return to the diamond. But while the first pitch remains undetermined, many players are turning to social media to stay connected to their peers and fans, while growing their personal brands.

How to Build A Network

Establishing a network of social media advocates – from ambassadors and employees to athletes and celebrity influencers – is at the core of a successful social media strategy in 2020. While platform algorithms and best-practices change, one truth remains the same: people have the power on social media. The influence of individuals is measurably more

Rise of Patrick Mahomes on Social
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ

Patrick Mahomes has had himself a year. The Kansas City quarterback followed-up his 2018-19 MVP run by taking home the Lombardi Trophy in 2020. Throughout the journey, Mahomes put on a masterclass on how to build an audience, engage fans, and attract sponsors on social media. His paired performance from the field to feeds of

Death of The Single Channel Approach

Too many marketing leaders who understand the importance of social media are still stuck on the single-channel approach. They want to build their channels to reach and engage an ever-growing audience, but a disconnect remains. Growing your owned channels is great. Audience size and engagement are the building blocks of success with social media, and