The 2022 College Football Playoff is set. This year’s field features the Alabama Crimson Tide, Michigan Wolverines, Georgia Bulldogs, and Cincinnati Bearcats vying for the crown of top team in the nation. As the sports world is locked in on the top programs in the country, the NIL era provides a new layer of significance surrounding the big games.
Here are each team’s five most marketable players, with NIL value calculated based on the individual’s social media followers, fan engagement and sport:
#1 Alabama Crimson Tide
#2 Michigan Wolverines
#3 Georgia Bulldogs
#4 Cincinnati Bearcats
Watch the action unfold on the field in the Goodyear Cotton Bowl Classic and Capital One Orange Bowl on December 31, culminating with the 2022 CFP National Championship on January 1, and follow online to see which student-athletes and brands shine brightest.