2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

The NFL’s athlete-driven MVPs

The NFL is back in a big way. The league's opening weekend did not disappoint and we're not even to Monday Night Football. The comeback celebration didn't stop with the major networks — many of the game's stars took to social to share the hype for their game, throw...

The WTA’s strongest brands on social

Serena Williams' brand may be bigger than ever, but she's far from the only reason to bet on women's tennis. Flush with young talent and a new commitment to athlete-driven content, the WTA and the players are able to reach and engage their fans more effectively than...

The Social Stars of the ATP World Tour

The top performers in tennis are on full display at the U.S. Open. While on-court success comes first, the Big Apple-based tournament provides a platform for players to make their name on the global stage. The sport regularly produces some of the most marketable stars...

Athlete-Driven: Phil Wins the Day on Twitter

Phil Mickelson made noise off the course this morning, announcing his arrival to Twitter with a quick wink. The social network went wild welcoming Lefty, as did his follower-count, exploding from zero to more than 60 thousand followers in the first seven hours.But...

The athlete-driven leaders from NFL training camp

NFL training camp is back in full swing and so are the league's athlete-driven leaders on social. The players put the pads back on and are again surrounded by production teams that capture their every move. Between the preseason passion from fanbases and the influx of...

Athlete-Driven: Workout SZN in the NFL

Watch your favorite sports talk show and you're sure to see the eye-rolls directed at that offseason workout posts that athletes often share. The talking heads may be quick to dismiss these as overshares and "who cares?" but the reality is that this content is curated...

It’s time to help student-athletes build their brands

Today we announced the next step toward our vision to help every athlete. After five years of helping pros and alumni, we are ready to assist a group that is near and dear to our hearts: student-athletes. College athletics programs can now use opendorse to help...

Athlete-Driven: Venus keeps it in the family

Venus and Serena Williams have spent more than two decades building their fanbases on the court and beyond. While their stardom may have started with a racket in-hand, both have established powerful brands that extend well past the baseline. This morning, Venus gave...

Athlete-Driven: Shaqtin’ on Instagram

Shaq and Cycle Media formed an all-star duo on Instagram last night. Cycle, the sports and pop culture media company, is one of the best in the game at creating timely content that connects sports with the culture of social media. Following a heartbreaking Game One...

I love going to work.

By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here?   In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at...

Athlete Driven: D-Wade goes Solo for Star Wars

D-Wade has a new co-pilot and it's not LeBron James or Goran Dragic. This time, it's a 7'6" Wookie named Chewbacca.  The latest Star Wars installment, "Solo: A Star Wars Story," has been a prominent advertiser on ESPN and NBA Playoffs leading up to last night's...

Athlete-Driven: Didi’s spreading the news

"Ballgame over! Yankees win! Theeeeeee Yankees win!" Every baseball fan recognizes John Sterling's iconic call following each Yankees victory. But Sterling has some new competition. Yankees shortstop Didi Gregorius has taken to sharing his own athlete-driven victory...

Athlete-Driven: Donovan Mitchell calls game… blouses

Every few days, an athlete-driven social post "stops the internet." Last week, it was Baker Mayfield's pre-draft Brett Favre tribute. This week, it's Donovan Mitchell pairing a big moment from last night's win with an iconic cultural reference. Game.... Blouses🤐🤷🏾‍♂️...

The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

Athlete-driven sponsored content has become a staple of the NFL Draft. NFL sponsors and licensees work in tandem with soon-to-be drafted players to put engaging content in the players’ channels on the biggest day of their lives.

The NFL Draft’s Strongest Brands on Social

Draft Day is finally here. For the NFL's top prospects, the past three months have been the longest, most heavily scrutinized job interview of their lives. These athletes have spent every day on display -- performing at the Combine, in team interviews, and speaking...

Athlete-Driven: The brand behind Baker

Baker Mayfield has built one of the strongest athlete brands in the 2018 NFL Draft. From walk-on journeyman to Heisman Trophy winner, the former OU signal caller has molded his brand around an unmatched passion and drive to win. While that gameday emotion has...

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership,...

The NBA’s Rising Stars on Social

Donovan Mitchell is a shoo-in to win or finish as runner-up for the NBA's Rookie of the Year award. He was drafted to a Utah Jazz team with relatively low expectations and proceeded to lead them to a five-seed in the ultra-competitive Western Conference. Off the...

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA's most creative shade, to being his teammates' biggest fan, "The Process" just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand...

Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

The PGA TOUR has repped its trusty slogan, "These Guys Are Good," for more than two decades. Yesterday, they announced that a new tagline — "Live Under Par" — would replace its longstanding predecessor.  The updated slogan sets the stage for a PGA TOUR that goes...