It’s time to help student-athletes build their brands

How the New Jersey Devils help players build brands and engage fans

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

I love going to work.

By opendorse CEO Blake Lawrence Last week we won an award. Since the recognition, I’ve been reflecting. How did we get here?   In 2010 Adi and I had a conversation. Myself, removed from football for six months. Adi, heading into his fourth year as a starting kicker at...

Athlete Driven: D-Wade goes Solo for Star Wars

D-Wade has a new co-pilot and it's not LeBron James or Goran Dragic. This time, it's a 7'6" Wookie named Chewbacca.  The latest Star Wars installment, "Solo: A Star Wars Story," has been a prominent advertiser on ESPN and NBA Playoffs leading up to last night's...

Athlete-Driven: Didi’s spreading the news

"Ballgame over! Yankees win! Theeeeeee Yankees win!" Every baseball fan recognizes John Sterling's iconic call following each Yankees victory. But Sterling has some new competition. Yankees shortstop Didi Gregorius has taken to sharing his own athlete-driven victory...

Athlete-Driven: Donovan Mitchell calls game… blouses

Every few days, an athlete-driven social post "stops the internet." Last week, it was Baker Mayfield's pre-draft Brett Favre tribute. This week, it's Donovan Mitchell pairing a big moment from last night's win with an iconic cultural reference. Game.... Blouses🤐🤷🏾‍♂️...

The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts

Athlete-driven sponsored content has become a staple of the NFL Draft. NFL sponsors and licensees work in tandem with soon-to-be drafted players to put engaging content in the players’ channels on the biggest day of their lives.

The NFL Draft’s Strongest Brands on Social

Draft Day is finally here. For the NFL's top prospects, the past three months have been the longest, most heavily scrutinized job interview of their lives. These athletes have spent every day on display -- performing at the Combine, in team interviews, and speaking...

Athlete-Driven: The brand behind Baker

Baker Mayfield has built one of the strongest athlete brands in the 2018 NFL Draft. From walk-on journeyman to Heisman Trophy winner, the former OU signal caller has molded his brand around an unmatched passion and drive to win. While that gameday emotion has...

Athlete-Driven: Zlatan and Visa go global

Since announcing his move to the Los Angeles Galaxy in the most Zlatan way possible, the international soccer superstar has wasted no time capitalizing on his newfound popularity in the U.S. market. Today, Visa and Zlatan announced a new athlete marketing partnership,...

The NBA’s Rising Stars on Social

Donovan Mitchell is a shoo-in to win or finish as runner-up for the NBA's Rookie of the Year award. He was drafted to a Utah Jazz team with relatively low expectations and proceeded to lead them to a five-seed in the ultra-competitive Western Conference. Off the...

Athlete-Driven: Embiid puts a mask on The Process

Joel Embiid is one of the best social follows in sports. From throwing the NBA's most creative shade, to being his teammates' biggest fan, "The Process" just kills it. NBA players are some of the most social-savvy in sports, but few can authentically weave their brand...

Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar

The PGA TOUR has repped its trusty slogan, "These Guys Are Good," for more than two decades. Yesterday, they announced that a new tagline — "Live Under Par" — would replace its longstanding predecessor.  The updated slogan sets the stage for a PGA TOUR that goes...

Athlete-Driven: Serena starts a new chapter with Lincoln

Serena Williams and Lincoln Motor Company have joined forces to present Serena's new chapter alongside her infant daughter and the Lincoln Navigator. The parties have authentically integrated the Lincoln brand with Serena's story, providing a real connection that can...

Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and "The Brow." Davis and Red Bull paired the strength of his...

NFLPA and opendorse tackle player-driven marketing

The opendorse team is excited to announce the renewal of its partnership with the NFL Players Association via its licensing and marketing arm, NFL Players Inc. The agreement extends opendorse as the social media activation partner for NFL players. The partnership...

How 2017’s Heisman hopefuls stack up on social

Social media provides college athletes with a powerful opportunity. Unlike previous generations, their message doesn’t have to be filtered through the media. They don’t have to wait until game-time to get in front of fans. With social, athletes can build their brands...