Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
New Report Showcases Dominance of Women’s College Softball in Fan Engagement
In a new data report comparing Men's and Women's College World Series player social media followers, Opendorse has revealed compelling insights into the rise of women's sports, using innovative audience analysis that puts college Softball in the spotlight. “The...
Her Campus Media Partners with Opendorse to Launch Industry Certification Program Exclusively for College Athletes in the Creator Economy
The partnership will equip college athletes with the tools, training, and brand connections needed to build their personal brands and navigate NIL opportunities with confidence. BOSTON, MA — June 10, 2025 — Her Campus Media (HCM), the #1 Gen Z media and...
2025 GLIAC SAAC Retreat to Feature NIL Education Session Led by Opendorse
(Grand Rapids, Mich. – June 6, 2025) – Jake Daugherty, Manager, Collegiate Partnerships at Opendorse and former Ferris State Football student-athlete, will return to the Great Lakes Intercollegiate Athletic Conference (GLIAC) as a featured presenter at the 2025 GLIAC...
Opendorse, Student Athlete Score Announce Strategic Partnership to Power Smarter NIL Insights
Lincoln, NE and Ann Arbor, MI – June 5, 2025 — Opendorse, the premier NIL (Name, Image, and Likeness) marketplace, and Student Athlete Score, the leading athlete marketing intelligence platform, today announced a strategic technology partnership. Through the Opendorse...
High School NIL: State-by-state regulations for name, image and likeness rights
*Updated 5/30/2025 On July 1, 2021, the world of athlete marketing expanded dramatically, welcoming nearly 500,000 college student-athletes to the NIL era. This seismic shift brought two immediate questions to the forefront: How can I get paid? When can I start? For...
Why Repeat Brand Campaigns Win
In a world dominated by short-form content, it’s easy for a single post to get buried in the scroll. But when brands go beyond a single touchpoint, when they invest in repeat campaigns with athletes, they create something far more powerful than a short-lived...