2018 #AthleteDriven Awards

Breaking Down UCF’s Athlete-Driven Domination

The latest in athlete social media & opendorse news.

The latest in athlete social media & opendorse news.

 

Athlete-Driven: Serena starts a new chapter with Lincoln

Serena Williams and Lincoln Motor Company have joined forces to present Serena's new chapter alongside her infant daughter and the Lincoln Navigator. The parties have authentically integrated the Lincoln brand with Serena's story, providing a real connection that can...

Athlete-Driven: How AD Dominated April Fool’s Day

Anthony Davis owns one of the strongest brand identities in the NBA. Since blowing up during his freshman campaign at Kentucky, Davis has become known for two things — transcendent on-court performance and "The Brow." Davis and Red Bull paired the strength of his...

NFLPA and opendorse tackle player-driven marketing

The opendorse team is excited to announce the renewal of its partnership with the NFL Players Association via its licensing and marketing arm, NFL Players Inc. The agreement extends opendorse as the social media activation partner for NFL players. The partnership...

How 2017’s Heisman hopefuls stack up on social

Social media provides college athletes with a powerful opportunity. Unlike previous generations, their message doesn’t have to be filtered through the media. They don’t have to wait until game-time to get in front of fans. With social, athletes can build their brands...

NFL embraces social influence with #MyCauseMyCleats

Twitter is frequently lit up with shoe drops, but Sunday was a bit more important. The conversation didn’t stem from Cam Newton wearing tails on his pregame cleats this week, instead the NFL’s #MyCauseMyCleats initiative took center stage. Players wore a variety of...

College football’s top four are scoring with social media

Remember when your football team beat that other football team you really wanted it to? Think No. 1 LSU beating No. 2 Alabama by a field goal in 2011. Or Nebraska throttling Peyton Manning’s Tennessee Volunteers in 1997 en route to a championship ring. Even Kansas...

The MLB’s social media MVPs

As reported by the Washington Post in 2015, baseball has an aging problem. ESPN told The Post the median age of baseball audiences on TV is 53, and it is getting older. With that, there is both a challenge and an opportunity for Major League Baseball and its 30 teams....

5 NBA Twitter accounts to watch in 2016-17

From late October to mid-June, "NBA Twitter" may be the most engaged community on social media. The community is made up of super-fans, beat writers, media personalities, professional gamblers, team accounts, and sometimes even NBA players. One of the most...

From #smsports to SkullSparks: a Q&A with Jason R. Matheson

When it comes to digital branding for college sports properties, Jason R. Matheson has seen it all. After leveraging his design background to earn an internship at the University of Miami, Matheson became a mainstay in college athletics, eventually leading SID And...

The art of the alternate uniform announcement

Back in August, Nebraska football unveiled the all-white alternate uniforms which were worn against Northwestern last Saturday. ‼️????‼️ pic.twitter.com/MM8RBOqx0o— Nebraska Football (@HuskerFBNation) August 23, 2016 As players’ jaws dropped, they took to Twitter to...

Twitter Goes Live with Thursday Night Football

Twitter and the social media sports world chalked up a “W” after the first of 10 NFL live-streamed games garnered positive reaction, and a 4% $TWTR boost, Thursday. The game, which appeared in Twitter’s Moments tab, drew more than 2.1 million viewers. An average of...

Adidas & Yeezy crash the NFL party

The NFL is a Nike-dominated league. Not only does the Swoosh own the on-field rights as the NFL’s official uniform provider, it also represents a vast majority of the league’s top players. Sole Collector’s Brendan Dunne broke down Nike’s dominance in player marketing...