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2022 WNBA Draft Prospects’ Endorsement Earning Potential

2022 WNBA Draft Prospects’ Endorsement Earning Potential

by Sydney Large | Apr 11, 2022 | Endorsements & Sponsorships, NIL for Athletes, Social Media

Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
March Madness: Capturing (and Capitalizing) on a Moment

March Madness: Capturing (and Capitalizing) on a Moment

by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing

No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
Making the Most of NIL with Trey McGowens

Making the Most of NIL with Trey McGowens

by Sydney Large | Dec 13, 2021 | Digital Marketing, NCAA, NIL for Athletes

Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...

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