Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
Sharing her story is nothing new for Abby Bauleke. Ever since she was diagnosed with Leukemia at four years old, which left her paralyzed from the waist down, Bauleke is proof that nothing is impossible. And she’s never shied away from sharing her message of...
Jordan Horston has no shortage of accolades. She was a McDonald’s All-American, Naismith first team All- American, and Gatorade Ohio Player of the Year. A decorated high school career landed her as the No. 2 recruit in the Class of 2019 per Prospects Nation and...
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...