by Blake Schaben | Mar 27, 2025 | News
March Madness has always been about Cinderella stories—underdog teams making deep runs, capturing the hearts of fans, and proving anything is possible in college sports. But with more dollars in play, is there still room for magic in March? The New Cost of...
by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
by Julian Valentin | Mar 24, 2023 | Digital Marketing, Endorsements & Sponsorships, Influencer Marketing, News, NIL, NIL for Athletes, NIL for Sponsors, Sports Marketing
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
by Julian Valentin | Jan 17, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Sharing her story is nothing new for Abby Bauleke. Ever since she was diagnosed with Leukemia at four years old, which left her paralyzed from the waist down, Bauleke is proof that nothing is impossible. And she’s never shied away from sharing her message of...
by Julian Valentin | Jan 17, 2023 | NIL, NIL for Athletes, Sports Marketing
Jordan Horston has no shortage of accolades. She was a McDonald’s All-American, Naismith first team All- American, and Gatorade Ohio Player of the Year. A decorated high school career landed her as the No. 2 recruit in the Class of 2019 per Prospects Nation and...
