by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
by Blake Schaben | May 22, 2025 | News
In a world dominated by short-form content, it’s easy for a single post to get buried in the scroll. But when brands go beyond a single touchpoint, when they invest in repeat campaigns with athletes, they create something far more powerful than a short-lived...
by Blake Schaben | Feb 26, 2025 | News
Instagram is enhancing its influencer marketing tools with Testimonials, a new feature designed to strengthen brand-creator collaborations. While Partnership Ads have long allowed brands to promote creator content as paid ads, Testimonials introduce a fresh way for...
by Julian Valentin | Jan 30, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Champs Sports engaged 40+ student-athletes Earned 10M+ total impressions Received positive media coverage in Forbes, AdAge, Adweek, ESPN, LA Times, Modern Retail, Sports Illustrated, The Athletic, and more. Read on to understand the brand’s unique...
by Abbie Griffin | Nov 1, 2022 | NIL
Making it easier for you to create and send deals With the newest update to the Opendorse Deal Builder, we’ve made it easier for brands and businesses to create and send deals to athletes. Our new deal builder lets you create an offer or opportunity, select...
