by Blake Schaben | Apr 1, 2025 | Case Studies, News
While TV viewership favors the men’s tournament, women’s basketball student-athletes are outpacing their male counterparts when it comes to the reach of their online channels. Contact the Opendorse team at media.sales@opendorse.com for a personalized...
by Blake Schaben | Mar 27, 2025 | News
March Madness has always been about Cinderella stories—underdog teams making deep runs, capturing the hearts of fans, and proving anything is possible in college sports. But with more dollars in play, is there still room for magic in March? The New Cost of...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
