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NIL AT 4: The Annual Opendorse Report

NIL AT 4: The Annual Opendorse Report

by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources

As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
Preparing for a Moment: Jared Casey’s NIL Viral Play

Preparing for a Moment: Jared Casey’s NIL Viral Play

by Julian Valentin | Dec 15, 2021 | Endorsements & Sponsorships, NCAA, NIL for Athletes

Safe to say, most athletes have dreamed about that moment when they make a big play or capture a key result, and the roar of the crowd never ends. Now multiply it as the moment goes viral on social media. Next thing you know, everyone knows your name after you...
End of the Year Wrap: NIL and Athletes

End of the Year Wrap: NIL and Athletes

by Julian Valentin | Dec 15, 2021 | Endorsements & Sponsorships, NCAA, NIL for Athletes

For college athletes, the semester is over, and finals are complete. For most athletes, the holidays begin to slow everything down.  In this time of recharge and recovery, athletes in the NIL era can get ready for the new year, get...
Athletes Operating Like a Business

Athletes Operating Like a Business

by Julian Valentin | Dec 2, 2021 | NCAA, NIL for Athletes, NIL Opendorse Ready

You get a notification on your phone. It’s an NIL opportunity. You start to read through it, then ask yourself: What do I do now? For most athletes, doing NIL activities is a new experience. And even athletes who have done multiple activities still need a refresher on...
5 Rules of Marketing Yourself for NIL Deals

5 Rules of Marketing Yourself for NIL Deals

by Julian Valentin | Nov 23, 2021 | NCAA, NIL for Athletes, Social Media

Want to make money on Opendorse? These five rules to marketing yourself for NIL deals will help your chances of getting partnerships: 1. Make it easy for brands to find you Put your Opendorse Profile link in your bio on all social media channels. Shout out Opendorse...

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