by Sydney Large | May 11, 2022 | NIL for Athletes
NIL has been a game-changer for Kendall Lee. A fifth-year senior, she is working to get her MBA while finishing her final softball season with the Memphis Tigers. Throughout her time as a college athlete, Lee has been active on TikTok and has grown her following to...
by Sydney Large | Apr 15, 2022 | Digital Marketing, Endorsements & Sponsorships, Social Media
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
by Artillery | Apr 14, 2022 | Case Studies, NIL for Athletes, Social Media, Sports Marketing
Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...
by Sydney Large | Apr 4, 2022 | NIL, NIL for Athletes, Social Media
Tucker La Belle is a lacrosse student-athlete at Clarke University in Dubuque, Iowa. But he’s far more than that. Between classes, he also manages social media for the Field of Dreams Movie Site. He co-founded a semi-pro lacrosse club, the Iowa Dogfish. He’s Chief...
by Sydney Large | Mar 10, 2022 | NIL, NIL for Athletes, Sports Marketing
As a Columbus, Ohio native, Sarah Morbitzer has been a Buckeye fan since day one. Walking on to the Ohio State Volleyball team was a dream come true. However, as a walk-on, Morbitzer has had to finically support herself throughout her college career. Only 57% of...
