by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
by Julian Valentin | Jun 23, 2025 | Industry News, News
To cap a landmark year in college academics and athletics, Opendorse hosted hundreds of administrators, Name, Image, and Likeness (NIL) specialists, and athlete influencer marketing professionals for the Opendorse NIL Marketing Forum. Taking place in Omaha during the...
by Blake Schaben | Jun 6, 2025 | News
(Grand Rapids, Mich. – June 6, 2025) – Jake Daugherty, Manager, Collegiate Partnerships at Opendorse and former Ferris State Football student-athlete, will return to the Great Lakes Intercollegiate Athletic Conference (GLIAC) as a featured presenter at the 2025 GLIAC...
by Blake Schaben | Apr 1, 2025 | Case Studies, News
While TV viewership favors the men’s tournament, women’s basketball student-athletes are outpacing their male counterparts when it comes to the reach of their online channels. Contact the Opendorse team at media.sales@opendorse.com for a personalized...
by Blake Schaben | Mar 27, 2025 | News
March Madness has always been about Cinderella stories—underdog teams making deep runs, capturing the hearts of fans, and proving anything is possible in college sports. But with more dollars in play, is there still room for magic in March? The New Cost of...
