by Sydney Large | May 11, 2022 | NIL for Athletes
NIL has been a game-changer for Kendall Lee. A fifth-year senior, she is working to get her MBA while finishing her final softball season with the Memphis Tigers. Throughout her time as a college athlete, Lee has been active on TikTok and has grown her following to...
by Sydney Large | Apr 15, 2022 | Digital Marketing, Endorsements & Sponsorships, Social Media
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
by Sydney Large | Apr 11, 2022 | Endorsements & Sponsorships, NIL for Athletes, Social Media
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
by Sydney Large | Mar 10, 2022 | NIL, NIL for Athletes, Sports Marketing
As a Columbus, Ohio native, Sarah Morbitzer has been a Buckeye fan since day one. Walking on to the Ohio State Volleyball team was a dream come true. However, as a walk-on, Morbitzer has had to finically support herself throughout her college career. Only 57% of...
by Sydney Large | Mar 1, 2022 | NIL, NIL for Athletes, Social Media
Baseball has been a lifelong passion for Ben Wiegman. The sophomore pitcher from Louisville also has another notable hobby: creating music. After dropping an EP, Wiegman has received support from fans and NIL has allowed him to explore new opportunities off the field....
