by Julian Valentin | Jan 9, 2025 | News
While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
by Julian Valentin | Mar 21, 2022 | NIL for Athletes, Social Media
Ohio State synchronized swimmer Laila Huric is making a splash in the NIL era. Synchronized Swimming is not an officially sanctioned NCAA sport, but that has not stopped her from leading the way for women across the country. As Ohio State prepares to host the U.S....
by Julian Valentin | Mar 10, 2022 | NIL, NIL for Athletes, Sports Marketing
As a Columbus, Ohio native, Sarah Morbitzer has been a Buckeye fan since day one. Walking on to the Ohio State Volleyball team was a dream come true. However, as a walk-on, Morbitzer has had to finically support herself throughout her college career. Only 57% of...
