Athletes are influential, but they are not influencers. Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign. Here’s how to successfully communicate with student-athletes to make...
While some college athletes have landed flashy national endorsements, local sponsors have been the primary drivers of NIL in its first few months. Opendorse, the preferred NIL partner of NAIA sponsors, makes it easy to connect with athletes.Opendorse data shows 62.3%...