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NIL AT 4: The Annual Opendorse Report

NIL AT 4: The Annual Opendorse Report

by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources

As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
Opendorse Dorsey Awards and NIL Marketing Forum Set the Standard for Commercial NIL Connection, Innovation, and Recognition

Opendorse Dorsey Awards and NIL Marketing Forum Set the Standard for Commercial NIL Connection, Innovation, and Recognition

by Julian Valentin | Jun 23, 2025 | Industry News, News

To cap a landmark year in college academics and athletics, Opendorse hosted hundreds of administrators, Name, Image, and Likeness (NIL) specialists, and athlete influencer marketing professionals for the Opendorse NIL Marketing Forum. Taking place in Omaha during the...
The rise of fast-casual dining and NIL activations 

The rise of fast-casual dining and NIL activations 

by Julian Valentin | Jun 15, 2023 | Case Studies, Endorsements & Sponsorships

With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options.  Let’s explore five fast-casual restaurants activating with...
SPANX, LLC teams up with college athletes to promote activewear

SPANX, LLC teams up with college athletes to promote activewear

by Julian Valentin | May 15, 2023 | News

ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program

Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program

by Julian Valentin | May 9, 2023 | News

Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
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