With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options. Let’s explore five fast-casual restaurants activating with...
ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...