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Google Analytics and Facebook Ad Tracking
How Eric DeSalvo and UCF Stay Dominant on Social Media
NIL Earning Potential of Clemson Football Student-Athletes
Athlete Advocate Zach Soskin Details How Student-Athletes Can Begin Preparing for NIL… Today.
Influencer Marketing Metrics that Matter
9 Conversion Metrics You Should be Measuring
NIL Ready: Preparing Student-Athletes to Win in the New Era of Name, Image, and Likeness Rights | Part 1
Influencer Marketing Checklist: How to Build an Effective Social Media Influencer Campaign
How Brands and Their Employees Use Social Media for Effective Recruiting
A New Era in College Sports: Athlete Brand Builder Zach Soskin Surveys the Name, Image, and Likeness Landscape
How to Build a Valuable Following On LinkedIn
NIL Earning Potential of Ohio State Football Student-Athletes
How Brands and Their Employees Use Social Media for Effective Recruiting
How NIL Rights Will Change College Recruiting
Influencer Marketing for SMB Brands
Why Social Media is Valuable and Vital to Business
Guide to Top of Funnel Marketing
It’s in the Game: How Much Can Esports Athletes Earn on Social Media?
How To Measure Social Media ROI
What Should Your Leaders Share on Social Media?
Why ADs Can’t Wait to Prepare Their Programs for Name, Image, and Likeness Rights
First Round in the Feed: How NFL Sponsors and Rookies Launched Social Media Campaigns on Draft Day
Tips For CBD Advertising Online
Influencer Marketing for Non-Profit Organizations
The Key Analytics of Social Media Marketing
NIL Draft: NFL Prospects with the Most Earning Potential on Social Media
Athletes Adjust to Social Distancing with Social Media
How to Get Verified on Instagram
Instagram Creator Profiles — How and Why Influential People Need to Make the Switch
How to Get Verified on Twitter
Tips From the Athlete Analyst: Gain More Followers With Simple, Effective Social Media Profiles
MLB Players are Turning to Social Media to Connect with Fans
Social Media Statistics That Matter
Introducing Opendorse For Business™: The solution that unlocks people-powered social media
What Is A Sponsorship Activation
How To Get More Followers On Twitter & Grow Your Audience
How To Get More Followers On Facebook & Grow Your Audience
How To Get More Followers On Instagram & Grow Your Audience
The Opportunity with Social Media
Navigating Athlete Name, Image and Likeness Part 3
How MLB Players Can Connect With Fans and Build Personal Brands
How to Build A Network
Be Like Pat: 5 Tips Athletes Can Take From the NFL’s Social Media Marketing Champ
Death of The Single Channel Approach
Organic Reach and Paid Performance In A World Of Ad Blockers
Influencer Marketing Strategy for Brick and Mortar Brands
A Letter from CEO Blake Lawrence: Introducing Opendorse Ready™ — The NIL Readiness Program
How Athletes Get Endorsements and Sponsorships
10 KPIs Brands Should Be Measuring For ROI in Sponsorship Activation
Navigating Athlete Name, Image and Likeness Part 2
Top 10 NBA Shoe Endorsement Deals of All Time
Influencer Marketing Strategies for Ecommerce Brands
Top 25 Most Influential Under Armour Sponsored Athletes on Social
Navigating Athlete Name, Image and Likeness Part 1
Top 25 Most Influential Adidas Sponsored Athletes on Social
Top 15 Most Influential Nike Sponsored Athletes on Social
Social Media in Sports Marketing
Top 100 Highest-Paid Athlete Endorsers of 2019
Top 10 Most Lucrative NFL Endorsement Deals
The Rise of eSports Sponsorship
Squad Roles: How Abbie Giffin Pushes the Product Forward
The Top 100 Athletes on Social Media | 2019
The Foundation and Framework of Name, Image, and Likeness Rights in Sports
Squad Roles: How Mattie-Lou Chandler Drives Growth for the PGA TOUR with Player-Driven Social Media
Introducing Opendorse On Demand: A Q&A with CEO Blake Lawrence
Squad Roles: Nikki Stoudt shows the Hurricanes how to “Live a Little!” on social
Squad Roles: Opendorse CEO Blake Lawrence is here to “get your followers up.”
MAC Makes a Big Play for Advocacy Marketing On Social Media
The NBA’s 2019 Social Media Leaderboard
Squad Roles: How Marty Summa Helps Maryland Athletes Celebrate Moments and Connect With Fans
LaLiga Players Outpace Their Clubs and League on Social Media
Top 10 NHL Endorsers
MAXIMIZE FAN ENGAGEMENT THROUGHOUT MARCH MADNESS
Athlete-Driven: Tavares lives his dream
Data: The Most Powerful Athlete-driven Leagues of 2018
2018’s top athlete-driven teams on social
NFL Prospects
$3.26 million in 24 hours: How A Big 10 athletics department set fundraising records with help from athlete alumni
The NFL’s 2019 Social Media Power Players
College Football’s Top Student-Athletes on Social
College Football’s Top Coaches on Social
2019’s Top Athlete-Driven NFL Teams on Social
From Ticket Sales to Social Media: The NFL’s Most Popular Teams and Top-Performing Players
Committing to Content: How to leverage social to connect with student-athletes | Front Office Sports
How Texas Tech and Jarrett Culver won together with an athlete-driven social strategy
How athletes are using social media to build their brands | MSG 150
MLB’s 2019 Social All-Stars
How athletes 10X sponsor performance on social
From revolution to evolution, opendorse reimagines athlete-driven sports marketing
Draft Day: The Top NBA Draft Prospects on Social
USWNT’s Strongest Brands on Social
USC Helps Hundreds of Athletes Publish Posts
Behind the Brand with JuJu Smith-Schuster
Draft Day: The Top Prospects on Social
Golf’s 2019 Social Leaderboard
NFLPA Collegiate Bowl Gets a 20X Athlete-Driven Boost
The Top NFL Draft Prospects on Social
The MLB Spring Training Social Media Report
Top Athlete-Driven MLS Teams of 2018
The NBA’s Top 50 Players on Social
Breaking Down UCF’s Athlete-Driven Domination
The NHL’s Top 50 Players on Social
2018 #AthleteDriven Awards
Top Athlete-Driven NBA Teams
Top Athlete-Driven Teams of 2018
2018’s top 100 athletes on social
The Leading Athlete-Driven Leagues of 2018
The Power of Formula One on Social
NASCAR’s Social Leaderboard
Social MVPs of Major League Soccer
Social All-Stars of the MLB Postseason
Athlete-Driven: Alex Bregman goes to bat for a cause
The NFL’s top player-driven publishers
The NBA’s Social MVPs
Social MVPs of the NHL offseason
The PGA TOUR’s social leaderboard
Ronaldo vs. the world — how Champions League stars stack up on social
How NFL players stack up with their teams and league on social
The NFL’s athlete-driven MVPs
The WTA’s strongest brands on social
The Social Stars of the ATP World Tour
Athlete-Driven: Phil Wins the Day on Twitter
How the New Jersey Devils help players build brands and engage fans
The athlete-driven leaders from NFL training camp
Athlete-Driven: Workout SZN in the NFL
It’s time to help student-athletes build their brands
Athlete-Driven: Venus keeps it in the family
Athlete-Driven: Shaqtin’ on Instagram
I love going to work.
Athlete Driven: D-Wade goes Solo for Star Wars
Athlete-Driven: Didi’s spreading the news
Athlete-Driven: Donovan Mitchell calls game… blouses
The 2018 NFL Draft’s Top Athlete-Driven Sponsored Posts
The NFL Draft’s Strongest Brands on Social
Athlete-Driven: The brand behind Baker
Athlete-Driven: Zlatan and Visa go global
The NBA’s Rising Stars on Social
Athlete-Driven: Embiid puts a mask on The Process
Athlete-Driven: PGA TOUR players shoot to #LiveUnderPar
Athlete-Driven: Serena starts a new chapter with Lincoln
Athlete-Driven: How AD Dominated April Fool’s Day
2017 opendorse Awards
NFLPA and opendorse tackle player-driven marketing
How 2017’s Heisman hopefuls stack up on social
4 ways social media has disrupted college football recruiting
What if… there was a think tank dedicated to building college sports brands?
State of Sponsored Social Media: How athletes, teams, and leagues stack up
TaylorMade welcomes Tiger’s influence
opendorse joins group of Facebook Media Solutions partners
TWITTER’S TOP 10 MOST ENGAGING U.S. ATHLETES
opendorse Internship Program: Q&A with Prep Hoops Communications Manager Jared Nelson
NFL players produce big wins for sponsors on social
opendorse Internship Program: Q&A with Front Office Sports founder Adam White
It’s Good to be Gronk
NFL embraces social influence with #MyCauseMyCleats
College football’s top four are scoring with social media
The MLB’s social media MVPs
5 NBA Twitter accounts to watch in 2016-17
From #smsports to SkullSparks: a Q&A with Jason R. Matheson
The art of the alternate uniform announcement
Twitter Goes Live with Thursday Night Football
Adidas & Yeezy crash the NFL party
Be Elite: the expectation for Ohio State Football, Social media
Athletes are brands, too: Q&A with adidas’ Michael Ehrlich
Twitter Goes Live
Jeremy Darlow on his path, his book, and the future of sports marketing
Q & A with Jumpwire Media
Inside the 2016 Opendorse Top 100
Baseball’s Endorsement All Stars
Auburn digital aims to “win the press box” with versatility, organization
The NBA Draft’s Biggest Winners on Social Media
Top 100 Highest-Paid Athlete Endorsers of 2016
Inside the Huskers powerful social media strategy
Cavs vs. Warriors: Social media stats
Sidney Crosby adds to his resume
3 Big Ideas from the 2016 Brand Engagement Summit
Curry vs. LeBron: On & Off the Hardwood
Start Your Story Before Rio 2016
The Case For Athlete Influence
Maximize Event Sponsorships with Athlete Activations
Copa America: A Massive Moment for Marketers
The Inside Scoop Into Indiana Basketball’s Social Media Strategy
Social Media Madness: #SMSports Final Four
Social Media Madness: The Tournament’s Best Teams on Social
How UFC Stars Engage Fans on Social Media
By the Numbers: The Super Bowl On Social Media
#SB50 For Agencies: Campaign Activation
#SB50 For Agencies: How to Organize a Winning Campaign
Sports Business, Media, and Sponsorship — 10 Predictions For 2016
#SB50 For Agencies: How To Secure Athletes For Your Campaign
Time for #SB50 Agencies To Get Serious about Social Media
Inside the opendorse Top 100
McGregor Aims to Become “Notorious” in Endorsement World
3 Sponsored Social Mistakes for Strategists to Avoid
Endorsement Battle Royale: Comparing the Top 5 Earners Per Sport
Celebrating Three Years Of Opendorse
Matchup Monday | Bills vs. Patriots
Matchup Monday | Texans vs. Bengals
Zero to $100K, Real Quick: The Rise of Rousey
Sunday Showdown | Lakers vs. Knicks
Monday Matchup | Colts vs. Panthers
The Hunt For Baseball’s Endorsement MVP
Matchup Monday | Ravens vs. Cardinals
Matchup Monday | Giants vs. Eagles
Matchup Monday | Steelers vs. Chargers
Meet The Team: opendorse Walk-Up Songs
Matchup Monday | Lions vs. Seahawks
Matchup Monday | Chiefs vs. Packers
How To Choose the Most Effective Athlete Influencers
Quarterbacks are winning the NFL’s endorsement game
Top 100 Highest-Paid Athlete Endorsers of 2015
LeBron Dominates on the Court, at the Box Office
How Fanatics Leveraged Endorsement Marketing During the NFL Draft
Marketability Growth of 2015 NBA Draft Picks
How Carli Lloyd Became America’s Newest Marketing Star
5 Proven Ways to get Celebrity Endorsements
5 Most Marketable Players in the NBA Finals
SBJ Intersport Brand Engagement Summit Recap
Intersport Brand Engagement Summit: Let’s Connect
How The NFL Draft Impacted Twitter and Instagram Followers
2015 NBA Social Media Playoffs: Conference Semi-Finals
How Social Media Effects NFL Draft Prospects
2015 NBA Social Media Playoffs: Round One
Finding the Perfect Athlete in 3 Easy Steps
Social Media March Madness: 2015 Edition
5 Ways to Establish Trust with Your Influencer’s Audience
opendorse Raises $1.75 Million to Fuel Growth and Expand Partnerships
Millennial Social Media Usage
SXSW 2015 Sports and Technology Recap
The 10 Worst Social Media Tips
Cinderella Story: How Marketers with Small Budgets Can Participate in March Madness Advertising
Top 5 Lessons Learned on #opendorski 2015
Top 75 Highest-Paid Athlete Endorsers of 2014
Now Hiring: Integrations Lead
Now Hiring: UI/UX Specialist
Big Results Produced From the Big Game
Social Bowl: The Super Bowl’s Most Marketable Stars
opendorse Attends Sports Licensing and Tailgate Show
The NFC Championship’s Most Marketable Players
Influence holiday consumers with last-minute endorsement marketing
Research on the go: the athlete marketplace is now mobile-optimized.
The World Series of Social Media
PR | opendorse Becomes First to Automate Instagram Deals
You talked, we listened. Introducing Instagram endorsements and a better shopping cart experience.
Baseball’s Biggest Star Just Retired. Now What?
Amid Controversy, We Examine the State of NFL Sponsorships
5 Steps to a Successful Micro-Endorsement Campaign
What’s Your Fantasy (Football Player Worth)?
NFL Watch List: 2014’s Top Rookies, Players, and Campaigns
How Stadiums Are Changing the Fan Experience
What Brands Can Take Away From the Ice Bucket Challenge
DirecTV Uses Manning Brothers in Latest Viral Campaign
3 Techniques to Boost Fall Campaigns
“Don’t give up, don’t ever give up.”
Out with the Old, In with the New: opendorse Conquers Sports Endorsements
Cleveland Rocks
Case Study: How One Trending Mobile App Rose to #3 Worldwide
Introducing Analytics on 8,000+ Professional Athletes
With the 1st Pick in the 2014 NBA Draft, Fashion Stylists Select…
Sponsors Battle Inside the Octagon
A Trio of Twitterless MVP’s
6 PGA Golfers Crushin’ It On Twitter
Who Takes Home the World Cup in Digital Influence?
The Athlete Endorsement Marketplace: Re-Designed
What We’re Looking Forward to at the 2014 Intersport Activation Summit
Behind the NFL Draft: Marketing Power
5 Sports Apps Every Die-Hard Fan Should Download
Sports Technology We’re Dying To Try
9 Pointers for Writing Engaging Content
10 Questions to Ask When Valuing Digital Influence
Introducing Kick-ass Athlete Profiles
5 Benefits of our Partnership with NFL Players Inc.
Case Study: How One Sunglasses Company Saw a 5X Return on Investment
The State of Sports Sponsorship 2014 | Infographic
4 Tips for Athletes Looking to Improve Social Media Presence
4 Tips for Brands Looking to Improve Social Media Presence
Top 10 Athlete Endorsement Earners by Gender
Case Study: Girl Scouts of Nebraska
Top 10 Strangest Athlete Endorsements of All Time
Is Age a Factor?
Case Study: How the Next Evolution in Fantasy Sports Created Awareness Using Influencers
Top 12 NHL Endorsers
How an Obstacle Race Utilized Local Influence to Increase Awareness
Which Brands Took Home the Medals in Endorsements in Sochi 2014?
8 Athletes Who Earn More Money from Endorsements than Their Sports Careers
Case Study: How One Mobile App Utilized Athletes to Engage Potential Users Around The Big Game
How Endorsements Vary Depending on the Sport
Athlete Endorsement Industry News – February 7, 2013
5 Social Media Takeaways From The Big Game
Athlete Endorsement Industry News – January 31, 2014
The 5 Best Super Bowl Commercials Featuring Athletes
2013 Sports Fan Demographics
Athlete Endorsement Industry News – January 24, 2013
Richard Sherman: The Impact of One, Thirty-Second Interview
101 Athletes Crushin’ It On Social Media
2014 Reese’s Senior Bowl: Who’s the Most Marketable?
Athlete Endorsement Industry News – January 17, 2014
NFLPA Collegiate Bowl: Who’s the Most Marketable?
East-West Shrine Game: Who’s the Most Marketable?
Athlete Endorsement Industry News – January 10, 2013
The NFL Pro Bowl: Who’s Heading to Hawaii and Who’s Been Left in the Cold?
Athlete Endorsement Industry News – January 3, 2014
Endorsement Marketing Trends: A Look at What’s Ahead in 2014
Top 100 Highest-Paid Athlete Endorsers of 2013
You Just Played Your Last College Football Game, Now What?
Happy Holidays from opendorse!
The Highest-Paid Athlete Endorsers, 25-1
Athlete Endorsement Industry News – December 20, 2013
3 Ways Influencers Add Value to Your Holiday Campaign
The Highest-Paid Athlete Endorsers, 50-26
Athlete Endorsement Industry News – December 13, 2013
How Can Government Leverage Influencers to Activate Local Voters?
The Highest-Paid Athlete Endorsers, 75-51
Athlete Endorsement Industry News – December 6, 2013
How One Non-Profit Partnered With Professional Athletes to Educate the Youth in Their Community
The Highest-Paid Athlete Endorsers, 100 – 76
How the Omaha World Herald Increased Reader Engagement Through a One-Day-Only Social Media Campaign
USA Swimming Golden Goggle Awards: A Marketing Perspective
Happy Thanksgiving!
The History of Athlete Endorsements: Part Two
Athlete Endorsement Industry News – November 22, 2013
This National Brand Activated Local Target Markets Through Intelligent Athlete Endorsements
The History of Athlete Endorsements: Part One
Athlete Endorsement Industry News – November 15, 2013
How to Boost Mobile Application Downloads Through Celebrity Endorsements
Top 10 Most Marketable Athletes in the 2014 Winter Olympic Games
Athlete Endorsement Industry News – November 8, 2013
10 Throwback Endorsements Every Sports Fan Will Love
Athlete Endorsement Industry News – November 1, 2013
Top 10 Most Marketable College Athletes Right Now
Athlete Endorsement Industry News – October 25, 2013
Leveraging a Legend to Drive Website Traffic and Boost Online Sales
Demise and Rise: Athletes Back on Top of Their Endorsement Game
Athlete Endorsement Industry News – October 18, 2013
The Most Marketable NBA Athletes of the 2013-14 Season
Athlete Endorsement Industry News – October 11, 2013
Lessons learned: 3 takeaways from a successful endorsement marketing campaign
Overtime: How to Leverage Multiple Platforms to Maximize Social Media ROI
Athlete Endorsement Industry News – October 4, 2013
Happy Client: Bulu Box Shares What it’s Like to Use opendorse
On the Bench: 6 Reasons Your Tweets are Getting Ignored and Ways to Fix It
Athlete Endorsement Industry News – September 27, 2013
How One Athlete Endorsement Had Store Customers Lining Up Around the Block
Open Tryouts: How to Know if Athlete Endorsements Will Help Market Your Brand
Athlete Endorsement Industry News – September 20, 2013
How One Organization Leveraged Social Media to Introduce a Statewide Policy
How to Establish Trust with Your Influencer’s Audience
Athlete Endorsement Industry News — September 13, 2013
How Athlete Endorsements Contributed 80% of Auto Dealership Web Traffic
5 Costly Endorsement Marketing Mistakes and Tips for Avoiding Them
Athlete Endorsement Industry News – September 6, 2013
Why Social Media Endorsements Dominate Traditional Advertising
opendorse Named One of ‘100 Brilliant Companies’ by Entrepreneur Magazine
How Dish Network Used Sports Knowledge and Timing to Engage 24,000 Boston Fans
3 Key Differences Between Endorsements and Advertisements
Why Big Brands Spend so Much on Athlete Endorsements
Why You Should Use David AND Goliath For Your Next Endorsement Campaign
Endorsement Marketing 101
Measure: Measure, Learn, and Improve
8 Tips Endorsement Marketers Should Learn From Professional Investors
Voice: Spark Buzz Using Athlete Endorsements
8 Ways To Make Your Tweets Actionable
Influence: Recruit A Team Of Influencers
Strategy: Find The Right Influencers
Audience: Find Your Core Audience
Plan: Outline Your Campaign Goals
Getting Started: Endorsement Marketing Basics
How Bryan Health Used Thought Leadership to Rally Legislation

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