Appointment viewing in an on-demand world
These moments and the sports themselves provide the unscripted drama that requires appointment viewing in our on-demand world. They’re must-see TV, and they’re best watched alongside your fellow fan. In-stadium, at a sports bar, or in your Twitter feed – sports provide a communal experience unlike any other.
Winning the fan-brand connection
Sports marketers have an unmatched opportunity. You know your audience, who they are, and when they’re watching. Now, you have to find effective ways to connect them with these moments.
Teams and Leagues
The moments keep fans coming back, while bringing new fans in. Your fans feel a desire to be a part of those moments — in-venue, wearing a jersey, or viewing a broadcast — fans want to be a part of something special.
Sponsors and Advertisers
Brands use sports marketing to connect with an audience where they’re most passionate. The right sponsorship, placement, or activation, can forever link you to the moments that stick with fans for a lifetime.
Social Media Has Changed The Game
Today’s marketers can take these moments even further. Social media has opened the doors for sports marketing to reach its full omni-channel potential, allowing you to provide fans with a seamless experience from the stands to their social feeds.
Opening Doors For Sports Marketers
Sports marketers are no longer restricted to activating during a game, in a broadcast, or on the select few sports channels. Marketers are now able to not only improve and extend those timely activations to a second screen, but can now reach and engage fans more often and more effectively than ever before.