Sports marketing is about connecting fans to moments. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people closer to the moments that matter most. The goal line stands, buzzer beaters, and walk-off home runs not only bring people in for a moment, but create fans for life.
– Blake Lawrence, opendorse CEO
These moments and the sports themselves provide the unscripted drama that requires appointment viewing in our on-demand world. They’re must-see TV, and they’re best watched alongside your fellow fan. In-stadium, at a sports bar, or in your Twitter feed – sports provide a communal experience unlike any other.
Sports marketers have an unmatched opportunity. You know your audience, who they are, and when they’re watching. Now, you have to find effective ways to connect them with these moments.
The moments keep fans coming back, while bringing new fans in. Your fans feel a desire to be a part of those moments — in-venue, wearing a jersey, or viewing a broadcast — fans want to be a part of something special.
Brands use sports marketing to connect with an audience where they’re most passionate. The right sponsorship, placement, or activation, can forever link you to the moments that stick with fans for a lifetime.
Today’s marketers can take these moments even further. Social media has opened the doors for sports marketing to reach its full omni-channel potential, allowing you to provide fans with a seamless experience from the stands to their social feeds.
Sports marketers are no longer restricted to activating during a game, in a broadcast, or on the select few sports channels. Marketers are now able to not only improve and extend those timely activations to a second screen, but can now reach and engage fans more often and more effectively than ever before.
Sports marketers are no longer restricted to activating during a game, in a broadcast, or on the select few sports channels.
Marketers are now able to not only improve and extend those timely activations to a second screen,
but can now reach and engage fans more often and more effectively than ever before.
The cost of entry and exclusivity is accessible to brands of all budgets.
Marketers can build connection into more channels, more seamlessly.
Set your targets and desired reach to measure your impact for every tactic.
Get a real connection with fans by providing the moments and conversation they desire.
+ 10X more engaging than properties and publishers.
+ Have larger cumulative audiences than the channels of properties, publishers, sponsors, and advertisers.
+ Share 50X fewer posts than sponsors, resulting in less diluted feeds
