Just in time for NHL All-Star weekend, we take a look at the league’s most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers a look at how the league’s 50 most-followed players perform individually on social, measuring their audience, activity, engagement, and growth.
With over 4 million followers across Twitter, Facebook, and Instagram, Alex Ovechkin comfortably leads all players in total audience size. The Washington Capitals winger and captain — long a fan favorite in D.C. — went on an iconic celebration tour in summer 2018 after winning his first Stanley Cup.
Meanwhile, Evgeni Malkin held onto second place ahead of defenseman, P.K. Subban. The remaining stars listed below have embraced their unique platform to build their brands on and off the ice.
The NHL’s top 50 players on social
Below is our analysis of the 50 most-followed athletes in the NHL. The ranking includes data for each athlete from Twitter, Facebook, and Instagram from September 1, 2018, to January 24, 2018.
Total Audience
Total Activity
Total Engagements
Engagement Rate
*min 15 posts
Total Growth
Growth Rate
