The NHL’s Top 50 Players on Social

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Just in time for NHL All-Star weekend, we take a look at the league’s most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers a look at how the league’s 50 most-followed players perform individually on social, measuring their audience, activity, engagement, and growth.
With over 4 million followers across Twitter, Facebook, and Instagram, Alex Ovechkin comfortably leads all players in total audience size. The Washington Capitals winger and captain — long a fan favorite in D.C. — went on an iconic celebration tour in summer 2018 after winning his first Stanley Cup.

Meanwhile, Evgeni Malkin held onto second place ahead of defenseman, P.K. Subban.  The remaining stars listed below have embraced their unique platform to build their brands on and off the ice.

 
 
 
 
 
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The NHL's top 50 players on social

Below is our analysis of the 50 most-followed athletes in the NHL. The ranking includes data for each athlete from Twitter, Facebook, and Instagram from September 1, 2018, to January 24, 2018.

Download the full report

Total Audience

Alex Ovechkin — 4.1 million followers
Evgeni Malkin — 2.3 million followers
P.K. Subban — 2.1 million followers
Henrik Lundqvist — 1.6 million followers
Connor McDavid — 1.1 million followers
Carey Price — 1.1 million followers
Roberto Luongo — 840.9 thousand followers
Patrick Kane — 820.7 thousand followers
T.J. Oshie — 770.9 thousand followers

Total Activity

P.K. Subban — 199 posts
Carey Price — 81 posts
Evander Kane — 77 posts
Brendan Gallagher — 59 posts
Kris Letang — 53 posts
Anže Kopitar — 48 posts
Matt Duchene — 41 posts
Max Domi — 41 posts
Connor McDavid — 39 posts
Tomáš Hertl — 39 posts

Total Engagements

P.K. Subban — 1.8 million engagements
Connor McDavid — 1.1 million engagements
Alex Ovechkin — 1.0 million engagements
Artemi Panarin — 917.7 thousand engagements
Evgeni Malkin — 80.1 thousand engagements
Kris Letang — 77.6 thousand engagements
Mitch Marner — 61 thousand engagements
Erik Karlsson — 59.1 thousand engagements
Ilya Kovalchuk — 55.3 thousand engagements
Tyler Seguin — 53.3 thousand engagements

Engagement Rate

*min 15 posts
Tom Wilson — 10.73%
Ilya Kovalchuk — 10.26%
Artemi Panarin — 9.28%
Erik Karlsson — 8.25%
Mitch Marner — 6.60%
Tyler Seguin — 6.35%
T.J. Oshie — 5.90%
Brent Burns — 5.89%
Kris Letang — 5.55%
Taylor Hall — 5.45%

Total Growth

Mitch Marner — 67.6 thousand followers
Auston Matthews — 66 thousand followers
Connor McDavid — 55 thousand followers
P.K. Subban — 50.9 thousand followers
Max Domi — 49 thousand followers
Alex Ovechkin — 43 thousand followers
William Nylander — 35.9 thousand followers
David Pastrnak — 33.5 thousand followers
Brent Burns — 26.3 thousand followers
Nazem Kadri — 25.5 thousand followers

Growth Rate

Mitch Marner — 16.19%
Max Domi — 15.36%
David Pastrnak — 11.91%
William Nylander — 11.76%
Auston Matthews — 11.30%
Brent Burns — 10.44%
Morgan Rielly — 6.25%
Nazem Kadri — 6.18%
Tom Wilson — 6.02%
Connor McDavid — 5.25%

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