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Just in time for NHL All-Star weekend, we take a look at the league’s most powerful athletes on social throughout the first half of the regular season. As stars gather in San Jose, CA to showcase their skills and compete, the data in this athlete-driven report offers a look at how the league’s 50 most-followed players perform individually on social, measuring their audience, activity, engagement, and growth.

With over 4 million followers across Twitter, Facebook, and Instagram, Alex Ovechkin comfortably leads all players in total audience size. The Washington Capitals winger and captain — long a fan favorite in D.C. — went on an iconic celebration tour in summer 2018 after winning his first Stanley Cup. 

Meanwhile, Evgeni Malkin held onto second place ahead of defenseman, P.K. Subban.  The remaining stars listed below have embraced their unique platform to build their brands on and off the ice.

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The NHL’s top 50 players on social

Below is our analysis of the 50 most-followed athletes in the NHL. The ranking includes data for each athlete from Twitter, Facebook, and Instagram from September 1, 2018, to January 24, 2018.

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Total Audience
  • Alex Ovechkin  — 4.1 million followers
  • Evgeni Malkin  — 2.3 million followers
  • P.K. Subban  — 2.1 million followers
  • Henrik Lundqvist  — 1.6 million followers
  • Connor McDavid  — 1.1 million followers
  • Carey Price  — 1.1 million followers
  • Claude Giroux  — 856.6 thousand followers
  • Roberto Luongo  — 840.9 thousand followers
  • Patrick Kane  — 820.7 thousand followers
  • T.J. Oshie  — 770.9 thousand followers
Total Activity
  • P.K. Subban  — 199 posts
  • Carey Price  — 81 posts
  • Evander Kane  — 77 posts
  • Brendan Gallagher  — 59 posts
  • Kris Letang — 53 posts
  • Anže Kopitar — 48 posts
  • Matt Duchene  — 41 posts
  • Max Domi  — 41 posts
  • Connor McDavid  — 39 posts
  • Tomáš Hertl  — 39 posts
Total Engagements
  • P.K. Subban  — 1.8 million engagements
  • Connor McDavid  — 1.1 million engagements
  • Alex Ovechkin  — 1.0 million engagements
  • Artemi Panarin  — 917.7 thousand engagements
  • Evgeni Malkin  — 80.1 thousand engagements
  • Kris Letang  — 77.6 thousand engagements
  • Mitch Marner  — 61 thousand engagements
  • Erik Karlsson  — 59.1 thousand engagements
  • Ilya Kovalchuk  — 55.3 thousand engagements
  • Tyler Seguin  — 53.3 thousand engagements
Engagement Rate
*min 15 posts
  • Tom Wilson  — 10.73%
  • Ilya Kovalchuk  —  10.26%
  • Artemi Panarin  — 9.28%
  • Erik Karlsson — 8.25%
  • Mitch Marner  — 6.60%
  • Tyler Seguin  — 6.35%
  • T.J. Oshie  — 5.90%
  • Brent Burns  — 5.89%
  • Kris Letang  — 5.55%
  • Taylor Hall  — 5.45%
Total Growth
  • Mitch Marner — 67.6 thousand followers
  • Auston Matthews  — 66 thousand followers
  • Connor McDavid  — 55 thousand followers
  • P.K. Subban  — 50.9 thousand followers
  • Max Domi — 49 thousand followers
  • Alex Ovechkin — 43 thousand followers
  • William Nylander — 35.9 thousand followers
  • David Pastrnak — 33.5 thousand followers
  • Brent Burns — 26.3 thousand followers
  • Nazem Kadri — 25.5 thousand followers
Growth Rate
  • Mitch Marner  — 16.19%
  • Max Domi  — 15.36%
  • David Pastrnak  — 11.91%
  • William Nylander  — 11.76%
  • Auston Matthews  — 11.30%
  • Brent Burns  — 10.44%
  • Morgan Rielly  — 6.25%
  • Nazem Kadri  — 6.18%
  • Tom Wilson  — 6.02%
  • Connor McDavid  — 5.25%