Since 2017, the world’s top golfers have blown up across Twitter, Facebook, and Instagram. With help from their partners at PGA TOUR, players are sharing more content and engaging their fans at a record rate. Over that two-plus year period, players have driven over 200 million video views and added more than ten million new followers.
Even longtime social-holdout Phil Mickelson has joined the party. While treated video and graphics have become a norm in athlete-driven social, Phil stands out with his authentic brand of humor and impromptu lessons. He’s new to the scene, but rapidly catching up with perennial engagement and audience leaders like Tiger and Rory McIlroy.
In the full report available below, we measure the top golfers in each social performance category to find the strongest social brands in the game.
Golf’s 2019 social leaderboard
Below is our analysis of the top golfers on social media. The ranking includes data for the top 20 ranked players, measuring their individual activity, audience, engagement, and growth on Twitter, Facebook, and Instagram from January 1,
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- Tiger Woods — 11 million followers
- Rory McIlroy — 6.1 million followers
- Rickie Fowler — 3.4 million followers
- Bubba Watson —3.1 million followers
- Dustin Johnson — 1.7 million followers
- Rory McIlroy — 1.21 million engagements
- Rickie Fowler — 1 million engagements
- Justin Rose — 935 thousand engagements
- Justin Thomas — 849 thousand engagements
- Tiger Woods — 709 thousand engagements
- Phil Mickelson — 240 thousand followers
- Tiger Woods — 77 thousand followers
- Rickie Fowler — 75 thousand followers
- Rory McIlroy — 63 thousand followers
- Justin Thomas —55 thousand followers