Altitude Trampoline Park: Jumping Into the NIL Game

Altitude Trampoline Park partnered with student-athletes to increase brand awareness and healthy living with multiple campaigns.

The Deals

  • Campaign 1: #NoonYearsEve Event
    • Altitude utilized Opendorse Opportunities and direct pitching to connect with student-athletes for its grand opening in Harlingen, Texas on December 31, 2021.
    • Athletes included Texas cheerleaders Natalie Peña and Julianna Palacios, who are both from Edinburg, Texas (near Harlingen).
  • Campaign 2: #CommitToFit Event
    • Altitude utilized Opendorse Opportunities and direct pitching to partner with college football players and cheerleaders in other select markets for its Commit to Fit campaign, a partnership with the American Heart Association.
    • This initiative drove traffic to locations in Round Rock, Texas, Fort Worth, Texas, Columbia, S.C., and Greensboro, NC. to promote exercise and healthy living.
    • Specific schools targeted for Commit to Fit included Texas, TCU, South Carolina, and Wake Forest.
  • Athletes were asked to complete social media posts (the day prior, day of event, and one after participation) and make an in-person appearance.

The Results

  • The two campaigns combined to generate 345+ student-athlete applications on Opendorse Opportunities.
  • Of those that were offered a deal, 13 student-athletes accepted the partnership and fully completed the activities at their local Altitude location.
    • Texas Spirit: 5 (two for Noon Year’s Eve, three for Commit to Fit)
    • TCU Football: 3
    • Wake Forest Spirit: 3
    • South Carolina Football: 1
    • Texas Football: 1

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