Opendorse, Athlete Direct Partner to Provide On-Demand NIL Education Featuring CEO Brandon Steiner, Prominent Athletes

Steiner to host five-part NIL Masterclass module with athletes and coaches including Jim, Buddy and Jimmy Boeheim, Brittney Sykes, Isaiah Stewart and Teisha Hyman.

Opendorse and Athlete Direct, the platform for athletes to take control of their memorabilia, have announced an agreement to provide college athletes with on-demand name, image, and likeness monetization education. The partnership makes Athlete Direct an official Opendorse Ready™ NIL Masterclass partner and content series provider.

Athlete Direct and sports memorabilia icon Brandon Steiner will contribute a five-part educational content series to Opendorse Ready programming. The series will feature prominent current and post-college athletes including Jim, Buddy and Jimmy Boeheim (Syracuse University), Brittney Sykes (Los Angeles Sparks), Isaiah Stewart (Detroit Pistons), and Teisha Hyman (Syracuse University). Athletes at participating institutions can access the series on-demand through Opendorse Ready to learn various strategies and tactics to effectively understand, build, and monetize their personal brands in the NIL era.  

“Many companies are just getting into the NIL game and trying to figure out the space,” said Athlete Direct Founder, Brandon Steiner. “Opendorse has been a leader in the category for years and has successfully concluded tens of thousands of transactions with athletes. Their time-tested technology and reach make Opendorse and Blake’s team perfect partners for this exciting project.”

“Very few individuals or organizations understand the power and value of athlete NIL like Brandon Steiner and the Athlete Direct team,” said Opendorse CEO Blake Lawrence. “Their longstanding experience and market leadership makes Athlete Direct a perfect partner and incredible resource for student-athletes around the country. I’m thrilled to partner with this team and help athletes everywhere learn from the best.”

The five-part Athlete Direct module will be made available to Opendorse Ready users within the NIL Masterclass beginning September 2021.

About Athlete Direct
Athlete Direct’s mission is to provide a marketplace community that maintains the highest level of ethics and authenticity. We strive to provide a unique buying and selling experience that will continuously exceed our clients’ expectations. Athlete Direct proudly offers a trusted online collectible platform with a diverse product selection that caters to a global audience. This one-of-a-kind platform enables customers, top-tier collectors, store owners, celebrities, college and professional athletes and teams to sell their collectibles directly to consumers. Learn more at



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