GummiShot Extends Reach with Student-Athletes

GummiShot, a plant-based energy gummy brand, turned to student-athletes to build brand awareness.

The Deal

+ GummiShot used Opendorse Opportunities to connect with student-athletes interested in serving as brand ambassadors.

+ Their campaign focused on online reviews: order GummiShot on Amazon, leave a review, and post about the product on social media.

+ Deals ranged from $50-$100, plus product, with the potential for future activations.

The Results

+ GummiShot has received 1,260+ partnership applications on Opendorse Opportunities.

+ Of the deals sent, 130+ reached accepted or completed status.

+ Some student-athletes have completed a second offer because of strong performance.  GummiShot has developed multiple campaigns due to its success using Opendorse.

+ From the Amazon-focused partnerships, GummiShot signed 15 athletes as long-terms “GummiShot Athlete” brand ambassadors with an affiliate program on the way. They featured partners on a #GummiHotshot page.

+ GummiShot has 558 Amazon reviews as of March 11, 85% of which are three stars or higher.

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