Known for ‘refusing to acknowledge the traditional,’ Monster Energy is a focal point across motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle (Gronk! More on that later).
It’s a brand that believes in authenticity and the core of what its sports and athletes represent. Just a fraction of the Monster Energy athletes are on this list, as it has partnered with hundreds of athletes across 32 professional sports. Monster Energy athletes collectively have won hundreds of X Games medals and dozens of championships.
Dominick Cruz | UFC
1.9M Total Social Followers
444.6K Twitter Followers
400K Facebook Followers
1.1M Instagram Followers
Being one of UFC’s top fighters means only one thing – he’s also a Monster Energy athlete. Cruz is one of many UFC athletes to have deals with the official energy drink of the UFC. Monster Energy did a feature on Cruz, on the brand’s website and across social media, in which it was aptly named Renaissance Man.
J.B. Mauney | PBR
496.5K Total Social Followers
72.4K Twitter Followers
5.8K Facebook Followers
418.3K Instagram Followers
Dubbed by some as the best bull rider of all time, Mauney has been with Monster Energy since they became an official partner with the PBR in 2013. Mauney has been seen in social media content representing the brand.
Jess Lockwood | PBR
558.4K Total Social Followers
27.2K Twitter Followers
157.9K Facebook Followers
373.3K Instagram Followers
As with all of the PBR superstars, Lockwood is a Monster Energy athlete. Although he hasn’t been featured in any known content.
Nyjah Huston | Professional Skateboarder
7.4M Total Social Followers
254.6K Twitter Followers
2.6M Facebook Followers
4.5M Instagram Followers
Huston is part of the Monster Energy team in the skateboarding world, including riding with the company’s team in the Street League Skateboarding (SLS) series. Huston has been chronicled on Monster Energy’s website and in several Monster Youtube series.
Ishod Wair | Professional Skateboarder
1.1M Total Social Followers
46.2K Twitter Followers
223K Facebook Followers
817.6K Instagram Followers
Another Monster Energy skateboarder, Wair’s relationship with the brand goes back to at least 2012, where he was featured in YouTube content.
Rayssa Leal | Professional Skateboarder
673K Total Social Followers
130K Facebook Followers
543K Instagram Followers
Leal is only 13 years old, but Monster Energy added her to the team in 2019. And they did it in exciting fashion, by visiting Leal to surprise her with the news, and add the famous brand’s insignia on her hat.
Lewis Hamilton | Formula 1
32.9M Total Social Followers
6.1M Twitter Followers
5.3M Facebook Followers
21.5M Instagram Followers
Hamilton has one of the largest presences for any Monster Energy athlete – he even has his own drink! He joined the Monster Energy family at the beginning of the 2013 Formula 1 season, when he signed for the Mercedes-AMG Petronas Formula One Team. In 2017 Monster Energy and Lewis unveiled ’44’ – a signature drink named after Lewis’ race number with which he began his racing career and currently races within Formula One.
Valtteri Bottas | Formula 1
3M Total Social Followers
747K Twitter Followers
365K Facebook Followers
1.9M Instagram Followers
Known for having a tight knit relationship with Lewis Hamilton as his Mercedes teammate, Bottas is the other F1 driver sponsored by the company.
Justin Barcia | Motocross
1.4M Total Social Followers
140.4K Twitter Followers
596K Facebook Followers
712.2K Instagram Followers
Barcia is still part of the Monster Energy Yamaha Factory Racing team, after the decorated amateur and pro joined them in 2015.
Eli Tomac | Motocross
1.3M Total Social Followers
136.3K Twitter Followers
238.8K Facebook Followers
897.7K Instagram Followers
Becoming the first racer to win the first race you enter is a natural fit for Monster Energy. Tomac did so in 2010 and is a staple for the brand.
Jarryd McNeil | Freestyle Motocross
822.6K Total Social Followers
5.5K Twitter Followers
565.1K Facebook Followers
252K Instagram Followers
One of the all-time greats in BMX, McNeil has been featured in Monster Energy’s Motocross content.
Ken Block | Rallycross
13.6M Total Social Followers
477.6K Twitter Followers
6.7M Facebook Followers
6.4M Instagram Followers
One of the biggest names in extreme sports, Block helped form the Monster World Rally team, and has recently posted on social media thanking Monster Energy for all the support while building all of his vehicles throughout the years.
BJ Baldwin | Offroad
1.5M Total Social Followers
17.5K Twitter Followers
500.1K Facebook Followers
1M Instagram Followers
One of the most successful Monster Energy Truck drivers, Baldwin has starred in Monster Energy’s #RECOIL series of videos. The first two in the series racking up a combined total views of nearly 24 million.
Scotty Cranmer | BMX
658.8K Total Social Followers
45.9K Twitter Followers
77.9K Facebook Followers
535K Instagram Followers
He might be most recognizable now from his YouTube channel, but he’s been wearing the Monster “M” since 2008. Cranmer came on the scene at the age of 15 and quickly became the golden child of BMX.
Shane Dorian | Surfing
719.7K Total Social Followers
3.7K Twitter Followers
230.4K Facebook Followers
485.6K Instagram Followers
Dorian has been with Monster Energy perhaps as long as anyone on this list, being named the Monster Tube Award in 2006. The surfing legend can be seen in social media posts for Monster Energy throughout the pandemic, on how to crush quarantine.
Rose Namajunas | UFC
3.1M Total Social Followers
222K Twitter Followers
1.3M Facebook Followers
1.6M Instagram Followers
As a top woman fighter in UFC, Namajunas became part of the Monster Energy family in 2018. She announced the partnership on Instagram with a picture of the Monster ‘M’ embroidery on her gloves.
Jorge Masvidal | UFC
5.2M Total Social Followers
655.1K Twitter Followers
2M Facebook Followers
2.6M Instagram Followers
A relatively new addition to the Monster Energy Family, Masvidal announced his partnership in July 2019. He’s been seen promoting the brand on his social media channels since.
Valerie Loureda | Bellator MMA
852.6K Total Social Followers
104K Twitter Followers
37.5K Facebook Followers
711.1K Instagram Followers
Included in a new wave of partners in 2019 was Loureda, who has taken the world by storm by not only winning but by also posting several viral videos across Instagram and TikTok.
Valentina Shevchenko | UFC
2.8M Total Social Followers
743.1K Twitter Followers
490.2K Facebook Followers
1.6M Instagram Followers
After a win at UFC 255 in November 2020, Schevchenko was welcomed to the Monster Energy UFC team in a social media post.
Rob Gronkowski | NFL
8.6M Total Social Followers
3M Twitter Followers
1.7M Facebook Followers
3.9M Instagram Followers
As the only non-extreme sport athlete on this list, he’d most likely be just about any football fan’s pick for the perfect partner of anyone in the league. When he signed with them in 2015, Gronk said as much: “Monster Energy just fits my personality.” There was also the special edition drink with Gronk’s name on it – a two-can set on eBay is going for more than $65!
