Top 10 Most Marketable Softball and Baseball Student-Athletes

Ranking the top 10 baseball and softball student-athletes across the NCAA, based on NIL Value: 

1. Montana Fouts | Alabama Softball 

As one of the best softball players in the country, Fouts took the NIL era by storm by running her own Be The Blessing youth camps and clinics. Her website also includes a page for merchandise and signed softballs. Other NIL deals include Diamond Kinetics, Fanjolt app, and a local car dealership. 

2. Lauren Burke | Texas Softball 

We caught up with Burke to learn about her NIL journey a few months ago, and she has continued to find success through social media posts and a virtual softball camp. She has grown her social media following across channels and connected with fans across the country, all while focusing on growing the game. 

3. Jasmine Williams | Oregon Softball 

Coming back for her final season with the Oregon Ducks, Williams launched her own activewear business WEARHALO, as well as doing partnerships with Champs Sports + Eastbay. 

4. John Rhys-Plumlee | UCF Baseball 

As a dual-sport student-athlete, Plumlee has built an audience that follows him on both the football and baseball field. In terms of NIL, Plumlee has a custom NFT as well as a Cameo page for fans to book shoutouts. 

5. Jocelyn Alo | Oklahoma Softball 

As the 2021 NCAA Player of the Year, Alo has been able to grow her audience throughout her time as a student-athlete and has landed deals with big brands like Fabletics. She has also participated in in-person activities like autograph signings and public appearances. 

6. Brock Jones | Stanford Baseball

The Stanford Baseball standout has built a strong social following and focuses on posting high-quality photo and video content to his feed. He has also leveraged TikTok, growing his following to nearly 260K.

Jacob Berry | LSU Baseball

After filling his trophy case with personal accolades and awards in his freshman season, Berry is setting himself up for another stellar season. On the NIL front, he recently launched his own merchandise line. 

8. Mackenzie Donihoo | Oklahoma Softball 

After making an iconic catch in the 2021 National Championship game, Donihoo made her name known in the world of college softball. When NIL passed this summer, she created her own merchandise collection called Jump Lou, with a logo similar to Jordan’s iconic Jump Man logo. 

9. Jenna Johnson | Alabama Softball

In her junior season for the Tide, Johnson emerged and started participating in NIL activities, partnering with brands like VR hitting company Win Reality and local beauty company Shine Facials. 

10. Landon Sims | Mississippi State Baseball 

Soon after Sims helped bring a College World Series title to Starkville, NIL laws were passed. In his junior season, he has signed his most notable deal with a local company, J. Parkerson Jewelers. 

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