Partnership Sets Path for Student-Athletes to Earn Compensation for Video Content upon Changes to Name, Image and Likeness Legislation
Twitter and Opendorse announced today a first-of-its-kind partnership that will provide student-athletes with a pathway to monetize video content on Twitter. The program is custom-built to meet the demands of upcoming legislation that will allow college athletes to be compensated for their name, image and likeness (NIL). The partnership makes Twitter the first social platform to share plans for NIL monetization opportunities.
By pairing Opendorse’s endorsement marketplace with Twitter Video Sponsorships, the program aims to allow advertisers to sponsor and support brand safe student-athlete content.
“Over the years, we have developed content partnerships with networks, teams, and leagues to bring the biggest moments in college sports to life,” said David Herman, Senior Partner Manager, Twitter Sports. “Athlete-generated content is the final, and most impactful piece of that puzzle. We’re committed to empowering athletes to not only create content, but to earn meaningful compensation once rules changes allow. Our partnership with Opendorse will bring opportunities to athletes across the full spectrum of college athletics.”
Advertisers will now use the partnership’s solution to browse, pitch, and align with student-athletes for participation in Twitter video campaigns with defined content topics such as training tips, fanbase shoutouts, and more. Using Opendorse, student-athletes will review advertiser-driven invitations and publish video content to their personal Twitter accounts. Once published, pre-roll advertising will run on the video and the student-athlete will be compensated.
“Opendorse and Twitter have partnered to deliver the market’s first clear solution for student-athletes to earn compensation from their NIL rights on social media,” said Opendorse CEO Blake Lawrence. “Since 2013, we have empowered thousands of professional athletes to monetize their NIL on Twitter. This partnership will help connect student-athletes and advertisers and enable them to make the most of this opportunity coming to college sports.”