NIL Incoming: Comparing State Laws and Proposed Legislation

*Updated 5/25/2023*

From the California State Capitol in Sacramento to Florida’s in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California Governor Gavin Newsom signed the “Fair Pay to Play Act” into law creating a domino-effect of subsequent state laws and proposals. Nine months later, the state of Florida passed their rendition on the topic under “Intercollegiate Athlete Compensation and Rights” with an effective date of July 1, 2021. 

Queue a legislative slew involving nearly every other state in the country.

Despite the effort made by legislators to push the envelope with NIL,  post-July 1 many stakeholders recognized it was the states who did not have a state law that had the upper-hand under the NCAA’s Interim NIL Policy. For this reason, as well as the growing interest from institutions to take a more hands-on approach with NIL, the 2022 legislative cycle has seen an uptick in proposals, amendments, and even repealing efforts.

On May 9, 2022, the NCAA Division I Board of Directors issued further guidance to the membership on NIL as it pertains to the recruiting process.

Though the NCAA’s interim policy was much lighter than their previously proposed legislation, the core tenants prohibiting pay-for-play and improper recruiting inducements stand. Nevertheless, the interim does direct student-athletes and schools in states with state laws on the books to defer to their rules of their locale.

Even though each state has unique clauses of their own, the NIL-specific language has all been trending in relatively the same direction. Unless otherwise described, these are the “general characteristics” of NIL legislation referred to in this article:

  • Schools, Conferences, and Associations cannot limit a student-athlete’s ability to be compensated for their NIL
  • Student-athletes can receive professional representation if they are a registered agent in the state
  • Participation in NIL-related activities shall not impact a student-athlete’s athletic or scholarship eligibility
  • NIL agreements cannot be in conflict with existing team contracts
  • Schools, Conferences, and Associations cannot compensate a student-athlete for their NIL
  • Schools may restrict student-athletes from participating in vice industries

*This list is not intended to describe any specific state’s legislation, but rather paint a picture of a common bill for any given state.

It is worth noting this article is a breakdown of legislation specific to collegiate student-athletes. For a breakdown of legislation at the high school level, visit this page.

Let’s take a look at each state a little closer.

State-by-State Breakdown


Status: Repealed / Suspended / Sunset Law

Bill: House Bill 404 (Repealed by House Bill 76)

Effective Date: Currently in Effect

More Info: In February 2022, Alabama became the first state to repeal their NIL law. Citing the disadvantage that it put their states’ institutions in, primarily on the recruiting front, Alabama lawmakers turned the policy-making keys over to the schools.


Status: No Known Activity


Status: Enacted into Law

Bill: Senate Bill 1296

Effective Date: Effective Immediately

More Info: Arguably one of the least impactful state laws across the map, Arizona’s statute essentially defers to the interim policy adopted by the NCAA. Of note, Arizona’s law in nature does not authorize student-athletes to engage in NIL activities using institutional trademarks or logos.


Status: Enacted into Law – Amended

Bill: House Bill 1671; House Bill 1649

Effective Date: January 1, 2022; Effective Immediately

More Info: Drafted by legislators using the input of University of Arkansas legal counsel, HB1671 follows the general characteristics of most others. Noting prohibitions on NIL activities for prospective student-athletes, there are also restrictions on activities involving alcohol, tobacco, drugs and controlled substances, adult entertainment, gambling, sports wagering, performance enhancing drugs, pharmaceuticals, and firearms/weapons.

Similar to the standing law, HB1649 was introduced in 2023 in response to a growing desire to allow institution’s fundraising entities to engage in NIL. Despite running contrary to NCAA guidance, the bill passed in short order and now allows for institutions and their supporting foundations to “identify, create, facilitate, and otherwise enable opportunities for a student-athlete”. And if that language wasn’t clear enough, legislators also specified that charitable entities qualified as 501(c)(3)’s have the freedom to compensate student-athletes. This new law has landmark qualities which many other states are attempting to capture in their own amendments.


Status: Enacted into Law

Bill: Senate Bill 206; Senate Bill 26

Effective Date: September 1, 2021

More Info: Despite California’s early involvement in NIL, the original SB 206 was set with an effective date of January 1, 2023. Following the NCAA’s interim action, state legislators pivoted with a new bill, SB 26, with an earlier effective date. While both bills are in-line with one another, SB 26 included slightly more detail on NIL activities completed in conflict with values of the institution.


Status: Enacted into Law – Pending Governor’s Signature

Bill: Senate Bill 20-123; Senate Bill 23-293

Effective Date: January 1, 2023

More Info: In March of 2020, Colorado became the second state to sign NIL regulations into law. Nearly identical to California’s SB 206, the statute mostly follows the general characteristics of the other states.

Three years later in the spring of 2023, Colorado legislators introduced SB 23-293 which mimics Arkansas’ latest amendment to give their athletic department’s fundraising arm/foundation the same freedom to partake in NIL. This bill is awaiting signature from the Governor.


Status: Enacted into Law – Amended

Bill: House Bill 6402 (Amendment); Raised Senate Bill No. 20

Effective Date: July 1, 2021 and July 1, 2022

More Info: The main statute in Connecticut’s state law which differs from others is their explicit prohibition on a student-athlete’s use of institutional intellectual property. Particularly challenging for brands searching to work with student-athletes from within the state, this frustration led to many stakeholders pushing for amendments of the existing law, concluding in the passage of SB 20.


Status: Enacted into Law

Bill: Senate Bill 297

Effective Date: January 1, 2023

More Info: With Governor John Carney’s signature in November, Delaware became the 31st state to enact a law with details specific to athlete’s NIL. Though it is not a standalone law like we have seen in other states, the legislation was inspired by the work of the Uniform Law Commission’s athlete agents act, and includes revisions that specify an “Agency Contract” may also include NIL agreements. This small amendment was included to ensure all individuals serving as agents for athletes, for professional purposes as well as NIL representation, meet the appropriate standards.


Status: Legislation Proposed (Previous Session)


Status: Enacted into Law – Amended

Bill: Senate Bill 646; House Bill 7B

Effective Date: July 1, 2023 / Effective Immediately

More Info: Much like Alabama, despite their ability to set the tone early, Florida legislators have now recognized the disadvantage their universities are now in under the law. In the start of 2022, there have been two bills introduced on top of conversations to repeal or amend the existing statute. In the eyes of schools, one of the most troublesome clauses in the law restricts institutional staff and supporting entities involvement in NIL activities. The proposed changes in the bills, however, did not survive the end of the 2022 legislative session.

Beginning in January of 2023, Sen. Chip LaMarca yet again pushed for amendments. This time, he was successful with HB 7B. The changes affirmed institutional sponsors and third-party providers could engage in NIL, institutions could play a more hands-on role in the connection process, and NIL education must be dynamic.


Status: Repealed / Suspended / Sunset Law

Bill: House Bill 617

Effective Date: July 1, 2021

More Info: Despite including many of the same provisions as other states and going into effect on July 1, Georgia’s law is largely considered to have “sunset”. Although many institutions in the state view their law as voided, the same general characteristics from the law have been carried over to school policies.


Status: Legislation Proposed (Previous Session)


Status: No Known Activity


Status: Enacted into Law – Amended

Bill: Senate Bill 2338; House Bill 1175

Effective Date: July 1, 2021

More Info: The current law in Illinois is very middle-of-the-road when compared to other states. While it does hold restrictions on certain vice industries, a provision exists allowing student-athletes to utilize institutional marks after receiving pre-approval from the school. It is in these more specific situations where amendment conversations led to action by legislators, ultimately freeing schools to be more involved and make these decisions within their school policy.


Status: No Known Activity


Status: Legislation Proposed (Previous Session)


Status: Legislation Proposed (Previous Session)


Status: Enacted into Law

Bill: Executive Order; Senate Bill 6; House Concurrent Resolution 94

Effective Date: July 1, 2021

More Info: Kentucky’s Governor took executive action on NIL at the turn of the rule change nationwide, but now after a few months in the NIL-era legislators have shown interest in transitioning the executive order into law. With the same general characteristics as other states, Kentucky became the first states to sign a law over an executive order. Additionally, there is more legislative work in the mix as House Concurrent Resolution 94 progressed but did not come to fruition in 2022.


Status: Enacted into Law – Amended

Bill: Senate Bill 60; Senate Bill 250

Effective Date: July 1, 2021

More Info: Louisiana’s law is vocal on the standard vice industries, requires pre-approval for institutional marks use, and requires a minimum of five hours of financial literacy and life skills training for student-athletes at the start of their first and third academic years. Nonetheless, legislators in the state have taken action to amend the law.


Status: Enacted into Law

Bill: Legislative Document No. 1893

Effective Date: N/A

More Info: Maine became the first state to break the legislative silence in 2022 by proposing a bill in a state with no activity to this point and the 29th state to enact a law. The bill covers the same general characteristics as most other state laws and went into effect immediately following signature from the Governor on March 31, 2022.


Status: Enacted into Law – New Proposals

Bill: House Bill 125; House Bill 1090

Effective Date: July 1, 2023

More Info: Passed as the “Jordan McNair Safe and Fair Play Act”, Maryland’s NIL law bundles both health and safety requirements and rights of publicity into one act. Fairly unrestrictive when compared to other state’s laws, the provisions are written in a manner that gives institutions the freedom to establish their own policies. Additionally, another bill has been introduced in the state which specifically highlights high school athletes.

In 2023, a bill was introduced in attempt to block high school student-athletes from engaging in NIL.


Status: Legislation Proposed (Current Session)

Bill: Bill SD.1808

Effective Date: Effective Immediately

More Info: For the fourth consecutive session, legislators in the state of Massachusetts have introduced NIL bills. (Third fourth time’s the charm?)


Status: Enacted into Law

Bill: House Bill 5217

Effective Date: December 31, 2022

More Info: Set to impact student-athletes directly at the end of 2022, the law has already indirectly impacted student-athletes in the state of Michigan through their school policies. Written consistent with most other laws, Michigan’s act gives much of the freedom to their institutions when it comes to governance.


Status: Legislation Proposed (Previous Session)


Status: Enacted into Law – Amended

Bill: Senate Bill 2313; Senate Bill 2690

Effective Date: July 1, 2021

More Info: Similar to the other laws adopted in the southern U.S., Mississippi’s law covers most of the general characteristics outlined above. One unique provision legislators included was around booster involvement in NIL activities as a form of inducement for enrollment. Aligned with the NCAA’s interim policy, what made Mississippi unique was the direct mention of boosters in particular. Mississippi took a step further in April 2022 with the passage of Senate Bill 2690, allowing schools in the state to be involved in athletes’ NIL deal conversations.


Status: Enacted into Law – Pending Governor’s Signature

Bill: House Bill 297; House Amendment 3; House Bill 1346; House Bill 417

Effective Date: August 28, 2021; Effective Immediately

More Info: A late adopter on the state front, Missouri legislators played the slow game to see how the ecosystem would develop. Deferring to the preferences of their state’s institutions, Missouri’s law is most direct when it comes to prohibitions on student-athletes’ NIL activities which conflict with the values of their school. Nevertheless, an amendment to the current law would allow for institutions to take a more hands-on approach.

With the input of their flagship institution, Missouri legislators passed additional changes to their NIL in advance of the 2023-24 academic year. Apart from added flexibility on the institution’s end to identify, create, facilitate, negotiate, support and enable NIL deals from third-parties, there are expansive details on licensing IP belonging to the universities. The changes are awaiting signature from the Governor.


Status: Enacted into Law

Bill: Senate Bill 248

Effective Date: June 1, 2023

More Info: Montana legislators also took a slowed approach in comparison with other states which adopted acts, pushing for a 2023 effective date, leaving their institutions to develop policies in the meantime. One of the most notable provisions in the law allows for institutions to serve as an agent for the student-athlete.


Status: Enacted into Law – Amended

Bill: Legislative Bill 962 and Legislative Bill 1137

Effective Date: July 1, 2023 (all states must apply this act by)

More Info: Nebraska stuck claim to being the fourth state to enact NIL legislation, however the effective date set it apart from most. Written in an “opt-in” fashion, institutions in the state were to remain under NCAA regulations until they adopted the state law. This has created a split – in the case of Creighton the school applied the law on July 1, but the University of Nebraska-Lincoln has held out to remain under their own school policy and can do so until the 2023 date. On top of this, additional legislative activity has occurred in the 2022 session which led to further amendments to NIL regulations.


Status: Enacted into Law – New Proposals

Bill: Assembly Bill 254; Senate Bill 70

Effective Date: July 1, 2021

More Info: Nevada legislators adopted one of the lightest NIL state laws around the country. Available for schools to set the boundaries they desire, the only prohibitions on NIL activities outline outside of the general characteristics are those which conflict with the student-athlete’s institution.

In early 2023, legislators have introduced additional legislation to add more color to deal reporting, notably for Collectives.


Status: Legislation Proposed (Previous Session)


Status: Enacted into Law

Bill: Senate Bill 971

Effective Date: August 1, 2025

More Info: One of the first five states to enact NIL legislation, New Jersey set their effective date later than any other state. However, there is current activity surround AB 2322 which could impact the NIL front, specifically in regard to income tax. Apart from this, the current law has prohibitions on the standard vice industries.


Status: Enacted into Law – New Proposals

Bill: Senate Bill 94; House Bill 302

Effective Date: July 1, 2021

More Info: Legislators in the state of New Mexico adopted NIL regulations consistent with those of other states with one major exception – footwear. This act states that a school cannot prohibit or discourage a student-athlete from wearing the footwear of their choice during official team activities, including games and practices. This clause potentially opens the door for NIL-related apparel deals which are largely restricted in other states.

In 2023, legislators proposed HB 302 in attempt to prohibit “school-age persons” from engaging in NIL.


Status: Enacted into Law – New Proposals

Bill: Senate Bill 5891

Effective Date: January 1, 2023

More Info: New York legislators have carried over efforts from 2021 into the current session, introducing three different NIL bills – however, it was Senate Bill 5891 which got ink from the Governor’s desk. The act takes effect immediately, but the bulk of the bill goes live January 1, 2023. Very similar to other NIL laws around the country, it is unique in its call for all Division I schools to provide student-athlete assistance programs, including, but not limited to, “a dedicated financial distress fund”.


Status: Enacted into Law – New Proposals

Bill: Executive Order; Senate Bill 636

Effective Date: July 2, 2021

More Info: The Governor of North Carolina, with the influence of many legislators and institutional officials in the state, took executive action just after the rule change to protect student-athletes within the state. Though written broadly, the order defers decisions on topics such as facility and marks use to the school policies.

In 2023, in near tandem with the NCHSAA’s passage of new NIL policy, legislators in the state of North Carolina introduced a bill to noticeably limit the scope of governance by the NCHSAA on various topics, including, but not limited to, NIL. If signed by the governor, there is a belief this could be an attempt to walk back the NCHSAA’s rule change.


Status: No Known Activity


Status: Enacted into Law

Bill: Executive Order

Effective Date: July 1, 2021

More Info: As there were a handful of legislators pushing for a bill in the state leading up to July 1, the Governor stepped in to act on NIL with the help of Ohio State University officials. Crafted advantageously for the universities in the locale, Ohio’s ruling has placed its schools in a position to adapt their policies to best suit the needs of the ever-changing landscape.


Status: Enacted into Law – Pending Governor’s Signature

Bill: Senate Bill 48; Senate Bill 840)

Effective Date: July 1, 2023 (all states must apply this act by)

More Info: Similar to Nebraska’s act, Oklahoma created their law in an “opt-in” fashion. Unlike Nebraska’s, however, student-athletes in the state of Oklahoma are prohibited from engaging in NIL activities using school logos, involving sports wagering or banned substances, or with supporting entities of the university.

In 2023, legislators have made an effort to clean up the original act, including the removal of a “requirement on ‘fair market value'” clause. However, even broader than theses changes is the addition of language which attempts to limit the NCAA’s power to enforce NIL violations on institutions within the state. Despite being vetoed, if this were to pass it could create a very interesting scenario for the entire membership.


Status: Enacted into Law

Bill: Senate Bill 5 and Senate Bill 1505

Effective Date: July 1, 2021 (SB 1505 goes in effect on July 1, 2022)

More Info: The Oregon legislators, like others, deferred to the discretion to the schools to create policies of their own. One topic which has drawn more attention, concluding with a second NIL state law being enacted, is royalty payments to student-athletes on trading cards, video games, and jersey sales.


Status: Enacted into Law – Amended

Bill: Senate Bill 381; House Bill 2633

Effective Date: July 1, 2021, Effective Immediately

More Info: One of the most efficient legislative efforts made at the turn of the rule change came from Pennsylvania, which became one of the only June 30 adopters of policy. The state law in governance, however, does outline restrictions for student-athletes on traditional vice industries and gives the discretion to the schools in regard to school IP use in NIL activities.

In November 2022, House Bill 2633 was signed into law in order to remove language that prohibited schools from arranging NIL deals for their student-athletes. Additionally, the requirement that student-athletes must disclose their NIL activities 7 days prior to execution was removed.


Status: Legislation Proposed (Current Session)

Bill: House Bill 6673

Effective Date: January 1, 2023

More Info: One of several northeastern states without an NIL law, some Rhode Island legislators seek to change that with the introduction of House Bill 6673. Effective in the coming year, the bill covers many of the common provisions, without explicit prohibition on school marks use or vice industry endorsements.


Status: Repealed / Suspended / Sunset Law

Bill: Senate Bill 685; 2022-2023 Fiscal Year State Budget

Effective Date: July 1, 2021

More Info: Debatably the most restrictive state law on the books, South Carolina legislators did not hold back in their prohibitions on NIL activities involving vice industries, as well as restrictions on unauthorized use of institutional marks and facilities. Regardless, the same legislators have now made the decision to reevaluate the law as it stands, including amendments in the 2022-2023 Fiscal Year State Budget. The budget was approved by the Governor in June, maintaining a provision to suspend the state’s NIL law for the 2022-23 Fiscal Year.


Status: No Known Activity


Status: Enacted into Law – Amended

Bill: House Bill 1351; Senate Bill 2392

Effective Date: January 1, 2022

More Info: Tennessee, the state with one of the most recently effective NIL laws, had early rumblings on the amendment process. Common among the neighboring states within the southern U.S., there is a growing interest in schools and their staff having more freedom to interact with stakeholders in the NIL environment. Tennessee legislators recognized that and made the desired changes applicable on April 20, 2022.


Status: Enacted into Law – Pending Governor’s Signature

Bill: Senate Bill 1385; House Bill 1802; House Bill 2804

Effective Date: July 1, 2021

More Info: Another highly restricted state, legislators in Texas included provisions within their act to prevent against student-athletes using school logos, among others. Though there have not been a shortage in frustrations expressed around the restrictive nature of the state law, the Texas legislative cycle inhibits any major amendment activity unless a special session were to be called.

As anticipated, following a yearlong break in legislative sessions, legislators in the state have introduced new efforts to adjust the statute, including further guidance on prospective student-athletes. There are also legislative efforts that mimic both Arkansas and Oklahoma’s pointed efforts at greater school involvement and less NCAA oversight.


Status: No Known Activity


Status: Legislation Proposed (Previous Session)


Status: Enacted into Law

Bill: Senate Bill 223

Effective Date: Effective Immediately

More Info: A second example of a state without a law on the books making a late push towards legislation, Virginia became the 30th state to enact an NIL law in the country. However, in the same action which passed SB 223, the Governor vetoed House Bill 1298 which was proposed legislation on NIL prohibiting activities for high school athletes.


Status: Legislation Proposed (Previous Session)


Status: Legislation Proposed (Previous Session)


Status: Legislation Proposed (Previous Session)


Status: No Known Activity


Below is the timeline of all states enactment of NIL legislation:

9/30/19 – California (SB 206)

3/20/20 – Colorado

6/12/20 – Florida

7/27/20 – Nebraska

9/14/20 – New Jersey

12/31/20 – Michigan

3/26/21 – Arizona

4/8/21 – New Mexico

4/16/21 – Mississippi

4/20/21 – Alabama

4/21/21 – Arkansas

4/30/21 – Montana

5/6/21 – Georgia

5/6/21 – South Carolina

5/12/21 – Tennessee

5/18/21 – Maryland

5/28/21 – Oklahoma

5/31/21 – Nevada

6/14/21 – Texas

6/24/21 – Connecticut

6/24/21 – Kentucky

6/28/21 – Ohio

6/29/21 – Illinois

6/29/21 – Oregon

6/30/21 – Pennsylvania

7/1/21 – Louisiana

7/2/21 – North Carolina

7/14/21 – Missouri

8/31/21 – California (SB 26)

2/3/22 – Alabama (Repealed)

3/7/22 – Oregon (SB 1505)

3/9/22 – Kentucky (SB 6)

3/31/22 – Maine

4/11/22 – Virginia

4/18/22 – Nebraska (LB 1137)

4/18/22 – Mississippi (SB 2690)

4/20/22 – Tennessee (SB 2392)

5/4/22 – Connecticut (Raised Senate Bill 20)

5/20/22 – Illinois (House Bill 1175)

11/2/22 – Delaware

11/3/22 – Pennsylvania (House Bill 2633)

11/21/22 – New York

4/11/23 – Arkansas




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