Opendorse and Darlow Team to Launch Exclusive NIL Program

Ready with Darlow™ to provide Opendorse customers and student-athletes with exclusive NIL readiness courses, technology, and live coaching from Jeremy Darlow, Opendorse, and industry experts.

Opendorse and Darlow today announced the launch of Ready with Darlow, a featured addition to the company’s industry-leading Name, Image, and Likeness (NIL) readiness offering. The exclusive arrangement makes the program the only avenue for college athletic departments to access brand consultant and best-selling author Jeremy Darlow and his suite of Darlow athlete development resources. 

Opendorse Ready partners and new customers can now add Ready with Darlow to provide athletes, coaches, and administrators with direct access to the advanced NIL readiness program featuring Darlow-led live coaching, course, and resources. 

“Our partner athletic programs will be fully equipped to build personal brands that transcend sports, making them ideal destinations for athletes everywhere. Ready with Darlow is here change the industry and the lives of young women and men around the world for the better.” – Jeremy Darlow

The program represents the premier athlete brand development experience available today in college athletics. Opendorse’s data-backed endorsement management expertise pairs with Darlow’s extensive athlete brand building experience to produce the market’s most holistic, tangible personal brand development program for student-athletes and partner athletic departments.

Each participating athlete receives a comprehensive assessment detailing social media performance.

“We’re committed to building the most complete NIL program to prepare today’s student-athletes,” said Opendorse CEO Blake Lawrence. “In addition to our progress in-house, that means bringing on the very best in exclusive partners and integrations. Jeremy and the Darlow brand are a natural fit with what we’re building. He’s a powerful figure in college athletics and delivers the expert insights and passion needed to help athletes create value that lasts well beyond their time inside the lines.”

In addition to the Assessment, Education, and Performance pillars standard to Opendorse Ready, schools will also receive:

  • Exclusive program access to Darlow’s personal branding education and resources
  • Access to Darlow for athletes, coaches, and administration
  • Introduction to the Darlow Rules course within the Opendorse NIL Masterclass

Current Ready partners can upgrade to Ready with Darlow and receive:

  • Access to full Darlow Rules on-demand course, providing personal brand development resources and NIL-specific preparation for student-athletes
  • Separate live Q&As with Darlow for athletes, coaches and administrators

“The combination of athlete education and online publishing that this collaboration brings is unprecedented in our industry,” said Darlow founder and athlete branding expert Jeremy Darlow. “Through Ready with Darlow, not only will athletes learn how to build a personal brand, they will be given the tools to immediately bring that brand to life.

“In tomorrow’s college sports world, if you’re not teaching your student-athletes how to use their influence to develop a plan for life after the game and providing the resources to do so, you’re in trouble.”

Are You Ready for NIL?

See how Opendorse can elevate your program with Opendorse Ready and Ready with Darlow. Opendorse Ready is the Student-Athlete Name, Image, and Likeness (NIL) Readiness Program. The program exists to help student-athletes prepare and maximize the value of their NIL. 



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